Lead Product Marketing Manager

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The Role

Our Product Marketing team's mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success. Our team works across the product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch. We are looking for a creative, analytical, and collaborative product marketer to join our team.

  • Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.
  • Go-to-Market Launch: Work closely with a range of cross-functional teams-product managers, marketing, sales, and engineering-to lead go-to-market strategy and drive launches for our solutions
  • Market Strategy: Build expertise for your market area and buyers to help shape our market strategy
  • Marketing Strategy: In collaboration with product and marketing teams, scope and execute product and marketing strategies needed to reach different customer segments.
  • Thought Leadership: Act as a thought leader and evangelist for the product & markets you support externally, including speaking engagements and written assets.
  • Cross-Functional Enablement: Understand and support our customer journey; train cross-functional teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
  • Customer and Competitive Insights: Mine qualitative and quantitative insights that inform Fusion's collective customer, market, and competitive intelligence programs.
  • Analyst Relations: Identify and engage appropriate market analysts, validate and help them understand our strategies, educate them to ensure our value is seen, and conduct research on the most influential analysts in the buyers' space.
  • Pricing: Responsible for establishing pricing strategies, conducting comprehensive research and analysis on pricing, including competitor pricing and margins, and collaborating with the back office to assess if costs exceed the designated price point.

Knowledge, Skills, Abilities

  • Ability to be a player/coach
  • Strong interpersonal skills and ability to interact and work with staff at all levels
  • Demonstrated experience creating and implementing persona-based positioning and messaging across multiple mediums.
  • Strong communication and presentation skills
  • Highly motivated, action-oriented individual.
  • Ability to perform both on the tactical and strategic level.
  • Proven ability to drive product and GTM strategy, planning, and execution, leading cross-functional teams by influence.
  • Proficiency in using data to drive decision-making.
  • Domain experience in risk management, crisis management, business continuity, business intelligence, or data analytics preferred but not required. 

Qualifications

  • 5+ years of B2B SaaS technology, data, or digital content product marketing experience with at least 3 years of experience in a market-facing role.
  • Bachelor's Degree Preferred
  • Pragmatic Marketing/PMA Certification a plus

Milestones for the First Six Months 

In one month, you'll:

  • Complete all HR-related onboarding requirements 
  • Participate in technical salesforce and fusion framework trainings
  • Schedule 1:1's with key individuals

In three months, you'll:

  • Understand our Product Roadmap
  • Be familiar with our market strategy and competitors
  • Be familiar with our Marketing programs and assets
  • Be familiar with key tools and systems
  • Support current Product Marketing initiatives

In six months, you'll:

  • Have a strong working knowledge of your Product and Market area
  • Lead cross-functional Product Launches
  • Support our marketing efforts by providing content and speaking support
  • Independently drive the successful completion of assigned work 
  • Provide suggestions for continuous improvement 

Disclaimers

This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.

Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ApexLanguages
    • D3JSLibraries
    • ReactLibraries
    • Google AnalyticsAnalytics
    • PardotAnalytics
    • TrelloManagement
    • SalesforceManagement
    • SalesforceCRM

Location

You can't beat the location! Our building is connected to Oglivie Station and is across the street from the Madison St. exit of Union Station.

An Insider's view of Fusion Risk Management

How would you describe the company’s work-life balance?

Fusion puts its employees and their wellness at the forefront by providing several ways to help maintain a great work-life balance. My personal favorites have to be the flexible work schedule and Summer Fridays. With initiatives like Fusion Cares, I also have the option to spend up to 12 hours of work time giving back to the the community.

Riddhi

Sr. Solution Architect

What does your typical day look like?

My days involve collaborating with multiple teams on a variety of activities. One minute I will be designing features with our engineers, the next I might be developing our product roadmap with product management or advising our customers and implementation teams on using our platform. Every day brings new challenges and rewarding opportunities.

Alex

Technical Architect

How does the company support your career growth?

Fusion provided me with multiple opportunities to learn and cultivate new skills and continues to support my growth at a professional and personal level. Fusion offers a fun, dynamic environment, that has allowed me to explore challenging assignments to expand my skill set and play a pivotal role for the rapid growth of the company.

Ramya

Director of Technology Evangelism

How do you empower your team to be more creative?

Collaboration and team brainstorming sessions are key when it comes to empowering creativity. Open and transparent lines of communication with your teams provides them with the flexibility to share ideas and gather feedback on their projects. Lastly, always celebrate the wins, even if they are small.

Shannon

Vice President, Marketing

What’s the vibe like in the office?

Family-oriented. We take care of each other as family and truly show it on a daily. Your interests are our interests. There's always something to connect us.

Crystal

Project Manager

What are Fusion Risk Management Perks + Benefits

Fusion Risk Management Benefits Overview

In addition to the basics such as medical, dental, and vision insurance; FSA and HSA options; commuter benefits; and 401K matching with no vesting period, we also offer monthly partial cell phone reimbursements, a wellness program, and fitness subsidies, paid volunteer time, parental leave, and more! We also offer flexible scheduling and the ability to work remotely.

Our cultural and professional development groups are employee-led, voluntary workplace networks that help foster a culture of community, including three Employee resources groups (Black/African-American; LGBTQ+; and Women), a volunteer committee, and our social activities squad. Even while working remotely, we have maintained fostering connections through virtual events such as lunch n’ learns, happy hours, and live concerts.

We have given special options and offerings during the COVID-19 pandemic in 2020 including extra paid time off, educational resources for all employees, and parental subsidies.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Our Employee Resource Groups are voluntary workplace networks that are employee-led. They foster a diverse, inclusive workplace aligned with the organization's mission and values.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
We offer home office stipends for necessary office supplies in order to promote a more efficient at home workspace.
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Paid industry certifications

Additional Perks + Benefits

We seek to foster a supportive and nurturing environment and are proud of our collaborative, open culture! As a fast-growing company, we are dedicated to growing with our employees and adapting to the evolving workplace.

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