Marketing Analytics Manager (Remote Optional) at Centro

| Chicago
Sorry, this job was removed at 6:07 a.m. (CST) on Saturday, April 10, 2021
WHO WE ARE 

Centro delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands including Priceline, Sprint, RVA Media Group, and The Basement agency. 

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Centro is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Post-COVID, many of us will be returning to one of our offices (by choice, not requirement -- we believe results matter more than where they are produced). This position and all of our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two.

ABOUT THE TEAM
 
The Marketing team at Centro is highly interconnected with the Sales, Customer Success, Media Operations, Product and Executive Management teams, and supports a number of key functions in delivering differentiated messaging and positioning across our several business lines. We help the marketplace to better understand the value of working with Centro; we provide input based on market intelligence to the product team in order to set development priorities; and we help our client-facing teams better understand their target prospects, delivering marketing support grounded in achieving desired marketing outcomes.

WAYS YOU’LL CONTRIBUTE

Centro is looking to hire a Marketing Analytics Manager to be responsible for tracking, analyzing, and reporting on various marketing campaigns to evaluate success, measure ROI, and inform optimizations and future strategies. This individual will work closely with the sales and marketing teams, particularly leadership, to ensure how to best target user groups through account-based marketing and other traditional mediums and strategies. The ideal candidate will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner. You’ll also contribute by:

  • Prioritizing data in decision making and performance management analysis to execute and optimize marketing programming for reach, awareness, engagement, and conversion.
  • Developing multi-touch attribution and media mix modeling to earn better insights into our full funnel marketing campaign performance and customer journeys in order to earn a higher return on marketing investment.
  • Being a power user of ABM technology to strategically build targeted account lists and monitor campaign engagement of those accounts with the goal of increasing revenue, accelerating pipeline, and increasing deal size.
  • Working closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on marketing investment strategy.
  • Partnering with Centro media strategy teams to inform and report on our digital strategy performance and provide recommendations for strategic changes.
  • Promoting data integrity best practices for maintaining a healthy contact database and socialize these across the team.
  • Collaborating with cross-company departments, like Product and Revenue Operations, to maintain organization-wide data standards. Maintains integrations between multiple systems.
  • Segmenting the customer database data based on criteria (region, life cycle stage, persona) to best target a specific market or user type.

WHAT YOU BRING TO THE TABLE

  • 5+ years of marketing analytics, marketing operations, or digital marketing experience
  • Expertise in supporting all aspects of database maintenance and manipulation, email marketing campaigns and improving lead generation processes through our CRM (Salesforce) and Marketing Automation Platform (Pardot).
  • Deep understanding of Google Analytics and Google Tag Manager, and data visualization tools (such as Datorama and Data Studio) to provide ongoing reporting on efficacy of campaigns, pages, components, and initiatives.
  • Advanced Microsoft Excel skills
  • Strategic thinker with the ability to formulate analyses independently to transform large datasets into concise and actionable insights for an executive audience
  • Strong collaborator with ability to work across various departments and teams to create results
  • Positive, open, and curious individual who thrives working in a team environment
  • Operates with low ego and shows a willingness to jump in and help where needed

BONUS POINTS

  • Bachelor’s degree in Marketing, Business, Statistics or equivalent professional experience
  • Experience within the B2B and/or SAAS industry
  • Working knowledge of ABM (Account-Based-Marketing) platforms like 6Sense or Demandbase
  • Experience in all forms of digital marketing strategies including programmatic, search, social, and direct

ANYTHING ELSE? 

Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.

LIFE WITH CENTRO 

We take care of our people and believe that Centro’s success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a work from home stipend for employees in closed offices, and more. 

We are proud to be an equal opportunity employer are committed to building teams of Centrons that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

An Insider's view of Centro

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my teams work will still be done on time. Centro is giving me the opportunity to live the best life I can.

Matt Klaers

Manager, Financial Reporting

How do you empower your team to be more creative?

There’s an incredible balance of freedom, drive, and fun that I’ve only experienced at Centro. On an engineering team retreat this summer, the plan was to code from 10 AM – 2 PM on a fun team-based competition and then go outside to enjoy the day. The team would not stop coding until 10 PM! Of course, this was followed by 6 hours of karaoke.

Mike

VP, software engineering

What are Centro Perks + Benefits

Centro Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s not just about the free snacks and onsite yoga (although they help)—it’s about making sure Centrons feel happy, healthy and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks
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