As a Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.
You will:
- Build deep knowledge of client business, make relevant recommendations, identify actionable insights.
- Lead the ideation, development and execution of measurement strategies and frameworks.
- Document data usage, gather requirements, and build/maintain dashboards to meet multiple teams’ needs.
- Support analytics tool implementation by defining, implementing, and validating tracking and data gathering strategies.
- Gather data through various media vendor platforms and ensure compliance with data governance protocols.
- Create and maintain databases and data systems, ensuring completeness and accuracy of inputs and performing quality checks throughout.
- Challenge the status quo, looking for ways to continuously improve.
- Provide work direction to associate analysts and analysts.
- Participate in code reviews, coaching junior team members and improving data literacy within the organization.
- Occasionally contribute analytics content for pitch materials and RFPs (Requests for Proposal.)
You have:
- Expertise in with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
- Experience with Python, R, SQL, or other business-relevant statistical programming language.
- Experience with one or more visualization platforms (Tableau, PowerBI, Datorama, etc.)
- Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.)
- Strong verbal and written communication skills, attention to detail, and high standard of output.
- Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
- Media/Marketing:
- An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
- An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$75,000—$100,000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass (www.criticalmass.com) is a digital marketing agency that creates extraordinary experiences for the world's leading brands. Our capabilities include strategy, digital marketing, site design, user experience design, social, mobile, media, marketing science, research and custom communities.
Clients include AT&T, adidas, Nissan, Citi, Clorox, HP, Moen, Infiniti and more.
Services - Our services range from strategy and research through experience design, social and emerging media. We specialize in creating cumulative customer experiences across the breadth of digital channels.
Strategy and Marketing Science - From strategic frameworks to site analysis, best practice review and competitive audits, we help clients prioritize their online investments based on competitive, business and user needs. Whether doing usability and user research or mapping a site strategy to customer segments, we have the experience to help clients effectively deploy digital channels to drive business results. Our Marketing Science practice helps our clients evaluate their total efficiency of marketing activities. We also have a division called Curious that develops custom online communities for our clients to mine qualitative information for customer insights on an ongoing basis.
Experience Design - Strategy leads to experience design, which considers a client's brand and digital opportunities to engage users. We offer a range of design capabilities from dynamic sites to personalized experiences, mobile and rich media solutions, social media programs and marketing campaigns.
Technology - Our technical team has expertise in front-end user experience development, database and technical architectures. Capabilities include e-Commerce and Configurators, Portals and Personalization, Content and Digital Asset Management, Application Development, Rich Media Development and mobile/tablet development. Our team has experience with a full spectrum of platforms and languages, adapting a technology-agnostic approach to find the best tech solution for each project.
Marketing and Media - Our media team helps clients make sense of the myriad of digital touchpoints available to them - channels ranging from email to search to social to paid media and site monetization. Our proprietary methodology aligns business objectives and consumer insights to relevant marketing channels, and evaluates success across the breadth of digital initiatives-ultimately connecting brands with customers on their terms. Our services range from mobile strategy and implementation, video content syndication and aggregation, email and digital campaign management to display and behavioral planning.
The Hangar Interactive - A subsidiary of Critical Mass, The Hangar Interactive is a nearshore digital production agency, established to deliver excellent quality work at cost-effective rates for Critical Mass and other Omnicom partners. Services range from digital art direction through production design, web and applications development, rich media design and development, project management, quality assurance, and digital advertising execution.
Difference - In business for 17 years, our goal from the start has been to carefully cultivate a select list of clients who share our values. Our culture is steeped in entrepreneurial spirit, design heritage and technology. Our brand tenets are strong and have never changed. We always put the customer first. We measure and optimize everything we do. And we have always tried to work harder and be better in our quest to create extraordinary experiences.
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