Account Based Marketing (ABM) Manager (REMOTE)

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ReviewTrackers empowers businesses to understand their customers better through advanced review and customer feedback technology. ReviewTrackers software business solutions allow for analyzing, amplifying, and maximizing customer feedback to accelerate customer acquisition and improve customer retention while driving more authentic connections with customers. 

 

At ReviewTrackers, we cultivate an inclusive, dynamic, fun, and communicative team environment. We value crafting a team that has a diverse set of backgrounds and respects a healthy expression of diverse opinions. We work to inspire our team to experiment with new ideas while collaborating and communicating with one another to find solutions!

 

ReviewTrackers is currently looking for a passionate, self-motivated, and collaborative Strategic Accounts Marketing Manager to join our Marketing Team. The Strategic Accounts Marketing Manager will be a proactive self-starter and apply resourcefulness, curiosity, and data to build strategies to engage and convert accounts in our target market. Come join us as we continue to change the way businesses interact with their customers!


Remote possible. #LI-remote #BI-Remote

How You Will Make an Impact:

  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new and accelerate existing opportunities
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Create and execute on ad campaigns for target accounts 
  • Develop and implement a target account strategy to support growth initiatives across our customer and prospect base
  • Develop and implement pipeline generation and acceleration programs for specific, targeted accounts and contacts
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
  • Develop annual marketing investment needs: (collateral, mailing, collateral, videos, events)
  • Utilize ABM platforms, like Terminus, to support account-based marketing regional activities
  • Understand ReviewTrackers value proposition and messaging, adopt it for local markets and activities as needed

Who you will be working with:

  • Senior Product Marketing Manager and ABM Analyst 
  • Collaborate with Sales and Customer Service Leadership
  • Collaborate with content marketing team 
  • Partner with designer and web developer 

What you bring to the table:

  • Strong understanding of Enterprise B2B Marketing, 1:1 Account-Based Marketing, and Demand Generation
  • Strong project management skills
  • Proven track record executing innovative and multi-part demand generation programs
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand generation campaigns
  • Legally authorized to work in the U.S.

Perks and Benefits at ReviewTrackers:

  • 100% company-paid premiums for health, dental, vision, life, short-term disability, and long-term disability insurance
  • BlueCross BlueShield healthcare benefits are available for families. Flexible PTO policy
  • Company-sponsored 401K matching at 3%
  • FSA or HSA benefits are available
  • Pre-taxed transit benefits 
  • Diversity & Inclusion Culture Group and company-wide training(s)
  • Volunteer & Fundraising initiatives 
  • Monthly All-Hands meeting with all ReviewTrackers departments to discuss what each team is working on and reiterate its mission
  • Company Kindle, along with unlimited books of your choice
  • Stocked Kitchen with snacks and drinks (if you would like to work in the office, not required)
  • Monthly ‘Take Your Coworker to Lunch’ paid for by ReviewTrackers (when we’re back in the office)

ReviewTrackers provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Location

Located in The Loop, our Chicago headquarters is a quick walk to public transportation options such as the CTA and Metra. We're close to Millennium Park as well as a variety of trendy restaurants and shopping venues. Our team is mostly remote, but our office is open to local and visiting employees!

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