Enterprise Account Based Marketing Manager (Financial Services)
We are looking for a business savvy individual to run the Account Based Marketing program within the Financial Services vertical. This role will require experience in either go-to-market planning and/or sales.
Account Based Marketing Responsibilities:
• Work hand-in-hand with Sales to generate sales opportunities and to close business within target accounts.
• Become SME on target accounts in the Financial Services vertical and take ownership of the success within those accounts.
• Create a tailored value proposition, account plan, and inside sales & marketing strategies for each target account.
• Plan and execute multi-channel marketing campaigns to target accounts.
• Organize tribal knowledge & manage research for each target account, ensure that it is appropriately disseminated, and provide Sales with coaching based on that information.
Account Based Marketing Requirements:
• BA/BS or equivalent working experience.
• Previous experience managing projects, communicating across teams, and meeting deadlines to accomplish a common goal.
• The ability to develop and deliver a concise, emotive, and compelling message.
• Natural intellectual curiosity that drives a desire to master your craft and be a subject matter expert.
• The ambition to build & scale an Account Based Marketing program for a high-growth company.
• Combination of relentlessness and high emotional intelligence.
• 2-4 years of experience in sales, product marketing, and/or field marketing.