Yakkety Yak is looking for an outgoing, creative content enthusiast to join our team as an Account Executive. With writing and communication as our main objectives, you will be immersed in the ins and outs of content marketing, social media, digital communications and inbound lead generation. The right fit for our organization is diligent, organized and has a combined love of writing and business. This is a fantastic opportunity for a self-starter interested in learning all facets of content and inbound marketing. Interested candidates should send their resume, salary requirements and five reasons why this is the job and company for you to [email protected].

About the Role

An entry-level position, the Account Executive is responsible for implementing marketing campaigns, assisting with campaign development, and developing workflows for our clients, leaning on organization, writing and creative skills. Working alongside our Client Services Manager, Digital Marketing Manager and Content Team, you will play an integral part in executing strategies on behalf of our clients, while working in multiple facets of content marketing.

Responsibilities

• Writing marketing copy for clients

• Facilitating client communication, alongside the Client Services Manager

• Play an active role in the development and execution of high-quality inbound marketing campaigns for all Yakkety Yak clients

• Develop lead generation workflows through HubSpot’s marketing platform

• Research clients’ online presence to better understand their brand and vision

• Collect data to determine campaign efficiency through the development of benchmarks and KPIs

• Communicate marketing plans, campaign results and project recommendations to management team

About You

Yakkety Yak is a fast-paced, startup environment where marketing and editorial excellence is considered a core competency and employees are expected to continually improve upon this excellence. The ideal candidate for this position has the following:

• Bachelor's degree with relevant coursework in communications, marketing or business

• Background in writing and marketing, showcasing the ability to adopt the style, tone, and voice of a wide range of businesses across multiple types of content.

• Entry level knowledge of social media platforms

• Ability to manage and prioritize multiple projects and tasks simultaneously. Creativity is a must!

• Ability to work under pressure and problem solve creatively

• Excellent written and verbal communication skills

• Able to take your own initiative, own your work, but also work collaboratively with teammates in all departments of the agency

Technical Skills

• HubSpot Content Marketing Training (to be completed after starting)

• Microsoft Office (Word, PowerPoint, Excel)

• Working knowledge of Facebook, Instagram, Twitter, LinkedIn, Pinterest

• Email automation in platforms including Constant Contact and MailChimp

• Basic WordPress and SquareSpace knowledge (preferred but not required)

About Yakkety Yak

Yakkety Yak is a Chicago-based, full-service content marketing agency that produces custom written content for businesses, including blogs, website copy, case studies, newsletters, social media marketing, public relations and more. Our goal is to be an extension of each client’s marketing team, helping connect them to end-users and decision influencers, based on the principle of one common voice, for one target audience. Yakkety Yak was built on the principle of writing for a specific audience, so that the customized content reaches the right consumer. With our client’s target audience in mind, we generate custom written content for any organization trying to stay relevant and send a clear message.

Yakkety Yak is proud to be an Equal Opportunity/Affirmative Action employer. Yakkety Yak recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.