Acquisition Manager

| Chicago
The Arrive Marketing team is excited to be scaling and wants people who are craving an opportunity for big impact with other passionate marketers. We are looking to add an Acquisition Marketing Manager – who will focus on driving new user acquisition strategy while hitting ambitious growth targets for the ParkWhiz and BestParking brands.

Reporting to the Digital Marketing Director, the successful candidate will ensure our overall acquisition strategy works across all applicable digital touchpoints including paid search, programmatic, display, paid social, and app store ads. This hire will help kickstart new user activation of parkers after the impact of COVID while also helping shape the structure of the consumer marketing team and function.

What you'll do

  • Manage cross platform consumer acquisition strategy that drives retention and repeat purchase growth for our consumer brands through Paid Search, Display, Programmatic, Social, and organic search channels
  • Ensure campaign performance meets and exceeds goals aimed at new user volume, CAC (cost per acquired customer), CPI (cost per install)
  • Monitor, evaluate, and report on campaign and acquisition success against targets while constantly pushing to increase marketing spend efficiency
  • Identify new media sources and target audiences while optimizing programs to push a mobile-first agenda 
  • Defining the focus for testing/analysis/experimentation across all acquisition channels
  • Collaborate with internal Creative Team to develop consumer-facing messaging
  • Partner with Retention Manager to understand post-acquisition behavior of consumers, and optimize to those with the highest repeat rates & LTVs (lifetime value)

What you bring to the table

  • Proven B2C performance marketing experience including a deep understanding of Paid Search, Display, Programmatic, Social, and organic search channels
  • Demonstrated success developing programs that are easily executable across a variety of markets, product types and channels
  • Expertise across a mix of platforms including Google Ads, TradeDesk (or similar DSP), Apple Search, Facebook Ads, Doubleclick Campaign Manager, AppsFlyer (or similar mobile attribution)
  • Experience with mobile app marketing
  • Passion for digging deep into data to uncover hidden opportunities
  • Analytics and reporting capabilities with Looker, Tableau (or similar visualization tools) coupled with an understanding of Google Analytics to tie acquisition and retention together in a seamless consumer experience
  • Ability to forecast and track against goals and budgets
  • Desire to take ownership and drive change - you aren’t comfortable with the status quo

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Location

We’re in the West Loop, one block from Union Station and three blocks from Ogilvie. We’re easily accessible from the CTA and the Kennedy Expressway.

An Insider's view of Arrive

How would you describe the company’s work-life balance?

We promote and foster a work-life balance for all employees at Arrive. With flexible PTO and work-from-home policies we strive to create an environment that produces an equitable experience.

James Lewis

VP, People

What projects are you most excited about?

We know from our best users that they want to book in-app, they want it to be as seamless as possible & they want to be in control. I'm excited about the work we're doing on voice interactions & enhancements within the app. We know it's about the destination, and we want to remove the hassles in getting there.

Elizabeth Lindemulder

Vice President of Product

What does career growth look like on your team?

Career development for every member of the Operations team is a top priority. Our team has direct communication with our customers and partners, so we understand what it means to be customer-centric. This experience is highly valued at ParkWhiz, evident in the promotions of 11 Ops members within five areas of the company over the past year.

Ryan Kern

Director of Operations

What is your vision for the company?

The world of transportation is going to change fast in the coming years - with autonomous, electric and connected vehicles, hyper-fast trains and flying cars! We will connect that world to the space around it - helping cars of the future get from A to B with ease and get serviced, charged or simply park for a few hours waiting for the next ride.

Dan Roarty

Chief Operating Officer

What’s the vibe like in the office?

Our culture is open and flexible and allows for folks with common interests to take breaks to chat and share. There are people from across all departments and levels jumping in on the fun. It's that sort of thing that makes the downtime enjoyable but the business better as well, b/c we build great relationships with our colleagues.

Cora Majewski

Partner & Local Marketing Manager

What are Arrive Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Arrive employees are welcome to contribute the maximum yearly amount allowed by the IRS.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies

Additional Perks + Benefits

Stock Options • Flexible Spending Account • Long/Short Term Disability - employer paid • Life Insurance - employer paid • Secure Indoor bike parking • Discounted gym membership • Kitchen stocked full of snacks and beverages • Beer fridge • Discounted ParkWhiz parking (of course!)

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