Performance Marketing Manager
The world has changed. Why hasn’t insurance?
Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.
Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.
So, what’s the role?
We’re looking for a Performance Marketing Manager to join Kin’s Growth Marketing Team. You will test new ways to acquire customers and grow Kin’s Marketing footprint. This includes developing and managing Kin’s lead generation channels, and driving the strategic planning around scaling these channels both in size and efficiency. You will also explore new channels, such as partnership and affiliate marketing.
You’ll be part of a dynamic, data-driven team. The ideal candidate will have deep understanding of auction-based lead generation platforms, real-time bidding optimization, experience working with lead distribution software, and is an analytical problem solver.
A day in the life could include:
- Execute end-to-end set-up, optimizations, and maintenance of lead buying campaigns
- Collaborate with various internal stakeholders to forecast campaign results, perform optimizations, and drive success
- Partner with other channel owners and marketing teammates to develop a digital advertising strategy with the goal of driving new customer acquisition and brand awareness
- Conduct thorough and continuous experimentation and A/B testing to improve effectiveness and efficiency
- Collaborate with the larger marketing team to create new ad creative, copy, and landing pages to increase performance
- Perform as an active through-leader on the home insurance lead landscape; be an internal resource for lead marketplace trends, features, and best practices
- Work cross functionally with different teams to experiment with segmentation, provide personalized messages to prospects, and improve conversion rate, landing page experience, reporting and strategy
- Come up with new channel strategies to acquire customers
- Define and track campaign success metrics
I’ve got the skills… but do I have the necessary ones?
- 3-6 years of experience running large scale lead buying campaigns
- Understanding of acquisition strategy and direct response campaigns
- Ability to successfully communicate cross-functionally
- Understands the concepts of user segmentation, personas, customer journeys, and lifetime value
- Experience growing custom acquisition through performance-based channels (affiliate, partnership marketing, etc)
- Familiarity with a range of marketing technologies and analytics tools
- Strong analytical skills, attention to detail, problem solving skills and a motivated self-started with the ability to handle multiple priorities and expectations
Bonus Points:
- Experience working at a fast-paced growth-stage company or an agency
- Deep knowledge and mastery of insurance lead distribution
- Experience with Looker or other data visualization tools
- SQL experience
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance (including 100% employer-paid plans)
- Flexible PTO policy
- Very generous equity options and 401K
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.