Advertising/Media Specialist, C.A. EComm (Remote)
A ton of companies boast their unlimited PTO and dog-friendly offices, or maybe these days, discounted streaming sweat sessions. We get that and we love that. But at C.A. Fortune, we’re so much more than just cool perks. We’re committed to investing in our people because ultimately, they are who define us. We welcome diversity, value curiosity, and love uniqueness. We strive to provide a space for individuals to become a better version of themselves each day, not only for themselves, but for their teammates, their clients, and their customers.
At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (yes, pun intended?), to offer a comprehensive solution to our clients from sales management, to marketing, all the way down to insights, and e-comm. The beauty of that is not only in our breadth of services to our clients, but what that provides us. And that’s the opportunity for individuals (aka future employees, aka you) to find a perfect fit within our org. If you’re a go-getter, willing to roll-up-your-sleeves, are a creative(ish) thinker, you don’t mind parent jokes, and appreciate feedback loops, then we’re probably, ok certainly, the company you’re looking for.
C.A. E-COMM is a business unit of C.A. Fortune who ensures consumers can find our clients products anywhere and everywhere, including from the comfort of their couch. E-COMM is a national e-commerce solution team that specializes in selling and marketing consumer products via online platforms. Through robust reporting and analytics along with detailed forecasting techniques, we give each client a customized e-commerce sales solution.
Position Summary
The Advertising/Media Specialist will assist the Ecommerce Partnership Managers with execution of PPC advertising related programs on several .com platforms. The Advertising/Media Specialist will also be responsible for using advertising software solutions to optimize ad performance. This position will have the privilege of working on our E-COMM clients, including KIND, Shurtech, Speck, Tootsie Roll and more.
Responsibilities
- Design and implement digital ad campaigns for clients’ core .com PPC platforms: com, Walmart.com, Instacart and more.
- Utilize ad software (Skai – formerly Kenshoo) to improve the efficiency of client’s ad performance and budgets.
- Monitor ROI and KPI’s for all ad campaigns.
- Manage budgets across all ad platforms.
- Work with Insights team to provide reporting on ad performance / learnings.
- Collaborate with E-Comm Partnership Managers to obtain the appropriate brand guidelines and imagery.
Requirements
- MUST HAVE Proficiency in Microsoft Office & Windows (Teams, SharePoint, Excel, PowerPoint, Word, Outlook)
- Prior experience using vendor-side advertising tools from Amazon.com (Vendor and Seller Central), Walmart.com or other E-Comm platforms.
- Advanced Excel Functionality (Pivot Tables, data queries, Power Query)
- Experience in data visualization platforms (e.g., Tableau, PowerBI) with the ability to understand the data and proof resulting visualizations from raw data
- Advanced communications skills, ability to clearly articulate complex concepts in a concise
- Demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines in a fast-paced
- Extremely organized and detail oriented.
- Bachelor’s Degree plus 1-2 years Amazon
Travel Requirements: Minimal
Reporting Structure: Reports to VP, E-Commerce
Location: Remote
Compensation:
- Salary commensurate with level of experience and current market landscape
- Benefits package available: medical, dental, life insurance, 401k
- Additional Options: vision, short term & long-term disability
- Company provided computer