Affiliate & Partner Marketing Manager

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About Figo

Figo helps pet parents take better care of their pets, so they can worry less and play more. Passionate about changing how consumers view and interact with insurance, as well as holistically improving the life of pets, Figo created a pet insurance solution with today’s pet parent in mind: socially connected, on-the-go, and mobile-first. Combined with simple and affordable insurance plans, Figo delivers peace of mind to customers across America. The Figo team is diverse, dynamic, and fast-paced — and we’re seeking an energetic, self-motivated individual to join us!

This position is currently open to Chicago-area candidates. Our team works under a hybrid remote/in-person model. We primarily work from home, with many members of our team coming into the office 1-2 days per week to collaborate!

 

About You

You're growing in your career and ready to take on an important role in nurturing Figo’s reputation online, both directly via review sites and indirectly via other types of affiliate and online partnerships. You’re a great relationship-builder — partners love working with you because you’re communicative, proactive, and constantly seeking creative ways to increase the value of the partnership for all parties. At the same time, you’re data-driven — needing to dig into the numbers to solve a problem doesn’t intimidate you, it motivates you. You’re able to understand the story behind the data, draw insights, and make recommendations that elevate our strategy.

You’re highly organized and can coordinate many moving parts, without losing sight of the big picture. You have a bias towards action, and aren’t afraid to take calculated risks. Your peers describe you as resourceful, creative, and always looking for ways to grow what you’ve been given. You are excited at the prospect of owning your role and view ambiguity as an opportunity to shape strategy and outcomes. Most of all, you are excited about being part of a dynamic team positively impacting the lives of pets and their humans!

 

Summary/Objective

The Affiliate and Partner Marketing Manager will 1) lead our affiliate partnership program, continually curating our list of partners and maximizing revenue potential from these channels while balancing a healthy CPA, 2) develop strategies to help Figo show up well on earned review sites such as Wirecutter or CNET, 3) identify promising marketing partnerships with pet- and lifestyle-aligned brands and help coordinate the team to pursue them. This role manages one other Affiliate Marketer.

 

Responsibilities

  • Responsible for identifying, building and overseeing relationships with affiliate partners, publishers, and other strategic marketing partners
  • Executes against growth targets by proactively seeking creative ways to develop new partner relationships, and expand upon existing ones
  • Analyzes and understands the scope of partners’ business objectives in order to maximize the potential of these relationships in creative and out-of-the-box ways
  • Proactively manage partner relationships to keep Figo top-of-mind and ensure all information about Figo is up-to-date across partner sites
  • Oversee program performance and continually optimize; drive focus on the metrics that matter
  • Negotiate and optimize various deals and commissions with partners
  • Coordinate efforts with team members in Marketing and Brand to plan, execute, and oversee affiliate campaigns and promotions
  • Work closely with CMO and other teammates to identify valuable marketing partnerships with pet- or lifestyle-aligned brands and facilitate relationship building and co-marketing opportunities -- coordinate with Sales/Business Development to pass relevant strategic opportunities
  • Execute on programs with the help of an Affiliate Marketer -- manage and develop this person in a player-coach capacity

 

Requirements

  • 2+ years in an Affiliate Marketing, Partner Marketing, or related role
  • At least 5 years experience in Marketing or Business Development
  • Experience with negotiating partnership deals with various payment models (CPA, CPM, CPC, etc.)
  • Skilled in MS Excel and generally comfortable with technology and data analysis
  • Interest in being a team leader and managing/coaching/developing others
  • Thrives in a fast-paced environment
  • Able to develop and drive key initiatives with minimal direction
  • Familiarity with Influencer marketing, PPC and other digital advertising platforms a plus
  • Experience managing $500K+ annual budgets a plus
  • B.S. in Marketing, Business, or related field a plus

 

Benefits and Perks

  • Competitive Compensation
  • Remote-friendly
  • PTO Policy
  • Health/Dental/Vision Insurance
  • Pet Insurance
  • Company-Paid Life Insurance
  • Short and Long-Term Disability
  • 401K
  • Commuter/Telecommuting Benefits
  • Fun, pet-friendly office in River North

 

Our Technology Environment

  • Mix of Windows PCs/laptops and MacBooks
  • Variety of mobile and tablet devices
  • Ticketing and project management (Dropbox, Notion, Jira, Trello, etc.)
  • Cloud-based business applications and file storage (Dropbox, Office 365, Teams, etc.)
  • Salesforce CRM (including omni-channel app integrations)
  • Current Marketing Systems: Marketing Cloud (marketing automation), Drupal (CMS, website administration), Google Analytics (baseline web analytics)

 

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Location

223 West Erie Street, Chicago, IL 60654

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