Overview

Good people, working with good people, for our common good.

Sound good?

KeHE-a natural, organic, specialty and fresh food distributor-is all about "good" and is growing, so there's never been a more exciting time to join our team. If you're enthusiastic about working in an environment with a people-first culture and an organization committed to good living, good food and good service, we'd love to talk to you!

Primary Responsibilities

We’re looking for a dynamic Marketing Analyst who is eager to help us understand and increase the impact of our marketing initiatives.

The Marketing Analyst will play an integral role in bringing data insights to life, which will help KeHE’s marketing team be more dynamic and quicker to capitalize on trends.  We will look to you to help us create and implement our data-driven digital marketing strategy. You will analyze and communicate our results, successes, shortcomings, surprises, and ultimately, the ROI to marketing leadership and other partners outside our department.

This person must stay on top of industry data collection and implementation trends and use a wide variety of programs and technologies to test/develop/implement new ideas and strategies to generate digital marketing success. This involves determining key performance indicators, collecting, and analyzing data, and reporting on campaign success. The ideal candidate will be able to take large amounts of data, pull out the most informative pieces, and then present back to the team the story of the data — gleaning insights on successes and failures from the numbers — and help with making strategic recommendations based on their findings.

Above all, we need a creative thinking team player who isn’t afraid to ask questions, rethink current processes and procedures, and develop new ways of doing things in pursuit of progress and innovation for the department and the company.

Essential Functions

• Data Collection & Implementation
  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Work closely with other members of the marketing team to utilize data gathered from marketing campaign tracking to and help deduce findings and ideas for implementation across multiple channels like web, social, email, live events, webinars, and platforms (DMP, CONNECT Retailer/Supplier/Enterprise.)
  • Act as a data lead to help connect and analyze data sources across our department and the company to deduce actionable insights
  • Team owner for daily CRM tasks as needed
• Digital Marketing Platform & Virtual Shows
  • Track, analyze, and create reports and dashboards for:
    • All KeHE virtual shows and events
    • KeHE’s Digital Marketing Platform Events
    • kehe.com and social presence
    • Other marketing campaigns and events
  • Collaborate with Marketing Operations Manager to create and implement new ideas for promotions through KeHE’s Digital Marketing Platform
  • Support all areas of KeHE’s Digital Marketing Platform events including building, scaling, running, and reporting on digital promotional events
  • Assist the Marketing Operations Manager in building a supplier and retailer pipeline for custom platform events.
• Voice of the Customer / Feedback Initiatives
  • Partner with the events team to put on 2 Retailer Advisory Council in-person events per year; to generate feedback from customers that will then be turned into actionable insights shared across the organization
  • Support the Voice of the Customer Survey (deployed two times per year) from start to finish, including all email communications, respondent list creation, survey programming and deployment, and post-survey reporting/dashboarding.
  • Support the Marketing Operations Manager with deploying an annual industry-wide survey to better understand where the industry is and how we can serve it better.
  • Assist with the facilitation of annual chain customer top-to-top business reviews and customer phone interviews as needed to learn more about how we can better reach and service our chain business.
• kehe.com & Social Media Analytics
  • Assist with the day-to-day upkeep of the KeHE website, including:
    • Working with the content team to ensure all aspects are updated on a regular basis
    • Collaborate with other departments to ensure they feel the site consistently represents the needs of the stakeholders.
    • Ensuring the site is kept up to date and running property
    • Utilize Google Analytics data to regularly recommend updates/improvements to the team
    • Monthly audits to ensure the correct information is always presented.
    • Work with graphics to update images and videos as needed to keep the site fresh.
    • Use data to drive performance, SEO, and ROI
  • Partner with content team to create and share monthly reports on all Organic and Paid Social & Email Marketing Campaigns
• Other
  • Other duties and special projects as requested

Minimum Requirements, Qualifications, Additional Skills, Aptitude

• Experience
• High School diploma required; Bachelor's Degree preferred 
• 1-3 years of professional experience, preferably in digital marketing, marketing analytics, or a related field 

• Skills needed: 
  • MS Word, Excel (deep knowledge), PowerPoint and SharePoint
  • Understanding of Google Analytics, SEO Strategy, and social media insights tools
  • Experience with data visualization tools to create dashboards including PowerBI, Google Data Studio or comparable software
  • Ability to take large amounts of data and synthesize them into visually appealing dashboards and presentations.
  • A track record of: 
    • Data-driven marketing mind with eye for creativity and experience interpreting data to making business recommendations to improve performance 
    • Presenting material in a polished and articulate manner with strong presentation skills to people at all organizational levels. 
    • Managing multiple projects at a time and remain highly organized with an acute attention to detail 
    • Demonstrating initiative and acting as a team player (identifying opportunities for improvement, taking ownership of new projects, supporting team members, and having the willingness to grow/stretch beyond perceived limitations)