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Analytics Manager, Growth Marketing

Root
| Remote
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The position.

 

Root’s Marketing Analytics team is searching for a Growth Marketing Analytics Manager to lead analytics efforts for multiple products across vertical search channels.  You’ll leverage both your analytical and creative skills to reach various audience segments and deliver monthly and quarterly targets while building an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, and product teams to help us build a world-class performance marketing team. This is a high impact role and you’ll manage marketing analytics across all of performance channels to enable growth of our customer base more efficiently and profitably.

 

Location: Columbus, OH or remote (U.S. only)

What you'll be doing:

  • Own the performance of vertical search marketing channels (EverQuote, MediaAlpha, etc) across multiple insurance products, defining channel-specific growth strategy. 
  • Lead a team of marketing analysts to execute a strategy and hit financial targets.
  • Collaborate with the team to launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture marketing channel performance and identifying insightful trends.
  • Manage assigned vendor relationships by negotiating terms/discounts and securing account support and resources, including industry trends, campaign management, bid strategy diagnostics, and creative reports. You’ll leverage these learnings to drive continual improvement in channel performance.
  • Collaborate with the marketing leadership team to ensure that channel-specific objectives complement the holistic performance monthly marketing plan.
  • Build strong relationships with key cross-org stakeholders to help build integrated programs (Brand Marketing, Content Marketing, Social Media Marketing, Partnerships).

What we're looking for:

  • 3+ years managing marketing analytics including email, campaign and creative, social and new channels for large, performance-oriented digital businesses, either directly or in the role of a service provider.
  • Self-motivated with 5+ years of demonstrated success in marketing, web, mobile or product analytics
  • Proven experience rapidly and efficiently scaling marketing spend in a high-growth environment while onboarding new channels and unlocking new customer segments. 
  • Deep knowledge of online advertising and ad tech space; robust understanding of online advertising best practices.
  • Quantitative mindset, ideally with a strong technical background and education (degree in a quantitative area such as computer science, applied mathematics, econometrics, or one of the physical sciences a plus).
  • In-depth understanding of customer LTV and segmentation.
  • Exceptional leadership skills; naturally collaborative, excelling at influencing without direct authority.
  • Proficiency with SQL statistical software (required).
  • Proficiency with Python (preferred, but not required).
  • Direct-to-consumer marketing experience in insurance and/or a high growth tech company is a plus.
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Root
Analytics Manager, Growth Marketing
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Technology we use

  • Engineering
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    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
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Cindy Don
Senior Engineering Manager
SET THE COURSE
Collaborate and learn from team-oriented leaders
As she works on the company’s corporate product, Root Enterprise, Cindy embraces an iterate-often attitude, collaborating with her team to release frequently to stay on top of market needs. Of importance to the leader is creating a receptive atmosphere where contributors are comfortable sharing their voices. “It’s important to actively seek different points of views and respect all opinions in our discussions,” she said.
I seek to create an engineering culture where we all can feel safe to collaborate in order to solve tough problems and produce quality work that we can feel proud of.
Joey Schoblaska
Software Engineer
MAKE A MARK
Feel empowered to make an engineering impact
Conquering an engineering roadmap begs a culture supportive of technologists, and Joey said support is ample on the team that’s free of “gatekeepers.” “We go out of our way to make the developer experience as solid as possible,” he said. Integral to that are investments in application architecture that help make changes turnkey and a dedicated focus on building, testing and development.
The lack of friction is very liberating. It means that you get to spend more of your mental cycles on things that matter.
Frank Massi
Software Engineer
THE RIGHT BALANCE
An environment prioritizing employee experience
At Root, this engineer and father has found an org where professional demands don't compromise life outside of work. “We work very hard to deliver our products quickly — but there’s no pressure to sacrifice personal life to accomplish this,” he said. For example, employee pulse surveys that stay fixed to employees’ needs ensure team members are voicing their opinions, and unlimited vacation helps provide a much-needed break.
Knowing that Root supports a healthy work-life balance goes a long way towards building better products, as well as preventing burnout.
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What are Root Perks + Benefits

Root Benefits Overview

Our benefits exist to support exceptional employees in doing their very best work. We have full health, vision, dental insurance and we cover 100% of the premiums for employees and 75% for dependants.

Culture
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Root employees can contribute up to $2700 annually to their FSA.
Dental Benefits
Vision Benefits
Health Insurance Benefits
A health insurance plan that provides for you and your family.
Life Insurance
Employer-paid for life insurance is equal to 60% times an employee's annual salary.
Pet Insurance
Pet insurance that protects your four-legged loved ones.
Retirement & Stock Options Benefits
401(K) Matching
Root contributes the equivalent of 3% of your salary to your 401(K) regardless of your contribution.
Company Equity
Root offers incentive stock options that vest over a 4-year period for all of our Engineering roles.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Root also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Root provides employees with a flexible work schedule but our core hours are generally 9-5.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Root offers up to $100 a month for qualified commuter expenses.
Free Daily Meals
We provide catered lunch every day.
Stocked Kitchen
Root has a stocked kitchen of snacks and drinks. Everything you need to do your very best work.
Relocation Assistance
We offer competitive relocation packages.
Professional Development Benefits
Job Training & Conferences
Root has a continuing education budget for conferences, online resources, and certifications that are related to their work.
Lunch and learns
Root hosts weekly lunch and learns from
Cross functional training encouraged
Promote from within
Time allotted for learning
We have 12 hack days a year for engineers to explore new technologies or build things that aren't prioritized on our product roadmap but pique their interest.

Additional Perks + Benefits

Our carefully curated benefits and perks exist to empower our employees to do their very best work by bringing their authentic selves to work every day.

View full list of perks + benefits

An Insider's view of Root

What does your typical day look like?

A quick standup followed by opportunities for both pairing and soloing. Maybe an occasional design meeting or retrospective. My team sits at the intersection of a lot of technologies so the day-to-day work varies. There's time carved out to learn technologies that are new to me and to help lead others with the technologies that I already know well.

Jordan

Senior Software Engineer

How does the company support your career growth?

I think the emphasis on team rather than personal responsibility makes Root a great place to grow. Engineers aren't concerned with producing their "own" work at the exclusion of helping others. Engineers at Root also just love problem-solving and step up to whatever problems I come to them with.

Liz

Software Engineer
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Jobs at Root
36

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Root’s Marketing Analytics team is searching for a Growth Marketing Analytics Manager to lead analytics efforts for multiple products across vertical search channels.  You’ll leverage both your analytical and creative skills to reach various audience segments and deliver monthly and quarterly targets while building an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, and product teams to help us build a world-class performance marketing team. This is a high impact role and you’ll manage marketing analytics across all of performance channels to enable growth of our customer base more efficiently and profitably.

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Actuary, Pricing R&D

Root
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DevSecOps Engineer

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Chicago
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Application Security Engineer

Root
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Update: We're excited that you're interested in Root. In order to maintain a great candidate experience while most of our folks are working from home, we've decided to pause hiring for the time being. We welcome you to apply, and if it's a great fit, we'll reach out when we start to ramp up hiring again. In the meantime, our Candidate Experience Team is working hard to optimize our existing workflows to set us up for additional scale once the situation settles down.

Engineering Manager

Root
Chicago
2 weeks ago
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Engineering Leads at Root are responsible for both technical and managerial leadership of their teams.  Leads are often our strongest individual contributors and we expect them to meet or exceed all of the technical and non-technical expectations of a Senior Software Engineer. 

Senior Operations Analyst

Root
Remote
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The Claims Operations team uses data, technology, and rapid innovation to optimize the efficiency and visibility of our Claims Department. This role focuses on maintaining performance dashboards and completing ad-hoc research requests. Analysts work closely with Claims leadership, Data Engineers, and the Product team, so strong technical skills, communication, and business acumen are a must!If you love fast paced environments and using data to solve problems, this may be the perfect opportunity for you!

Staff Software Engineer, Pricing

Root
Chicago
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In this role, you would help design and build the next-generation of our pricing data infrastructure. Staff Engineers at Root are our most trusted technical experts and work across multiple teams of engineers to set and coordinate technical direction. Staff Engineers facilitate the delivery of large projects and features by helping design solutions, pair programming with other engineers, contributing to code review and by writing code themselves. They help strengthen the technical prowess of the entire engineering organization by mentoring and growing the engineers around them. 

Technical Recruiter, Engineering

Root
Chicago
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Mobile Telematics Engineering Manager

Root
Chicago
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Engineering Managers at Root are responsible for both technical and managerial leadership of their teams.  Managers are often our most vital individual contributors, and we expect them to meet or exceed all of the technical and non-technical expectations of a Senior Software Engineer.  

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Root
Chicago
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The Pricing R&D team is looking for a Principal Data Scientist to help improve and maintain our pricing models. In this role, you’ll be working alongside our Pricing R&D and Actuarial teams from ideation to deployment, rapidly researching and testing new, innovative approaches to loss cost modeling. The ideal candidate will have experience in Private Passenger Auto, with expertise in the research process, evaluation protocols, and post-deployment analyses. 

Head of Mobile Acquisition

Root
Remote
2 months ago
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We are looking for a seasoned performance marketing leader with deep knowledge in mobile acquisition channels, including Google UAC, Display, Youtube, Paid Social, and DSP. In this position, you'll own the P&L for mobile acquisition spanning multiple products while scaling and leading a team of performance marketing managers. You will interact with product, data science, actuary, and brand team leaders and provide recommendations to the leadership team on marketing investment strategy to continually improve efficiency and unlock new opportunities.