Arity-Product Marketing Director

| Chicago

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Job Description

 

Founded by The Allstate Corporation in 2016, Arity is a data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.

 

At the heart of that mission are the people that work here-the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation. That's because at Arity, we believe work and life shouldn't be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don't just want you to see yourself here. We want you to be yourself here.

The purpose of the Product Marketing team at Arity is to lead the strategy, positioning, planning and development of B2B marketing strategies. These go-to-market strategies will drive product awareness, consideration, choice and loyalty to achieve short-term revenue targets while optimizing long-term profitability. This group is a core partner to the Product, Engineering, Design, Data and Sales teams to drive adoption of Arity products in market. They collaborate with the Brand and Sales Enablement Marketing team to deliver tactical marketing initiatives to the market.

We are looking for a seasoned Product Marketing Director, who will help shape the company's voice, narrative, communications and external profile. As the Product Marketing Director for Mobile App and AdTech, you will provide in-depth customer and market knowledge that drives the Arity business and portfolio strategies to B2B customers. You will be responsible and accountable for market analysis and contribute to product positioning and communications, product adoption, revenue growth, and new Arity platform connections. You will lead cross-functional teams on complex project plans, direct staff/external agency partners, and influence business partners and strategies. The successful Director must possess a variety of competencies including advanced collaboration skills to achieve organizational buy-in both within and outside of Arity. This role requires a strategic thinker who is comfortable with ambiguity in the world of new product development. The ideal candidate has a passion for technology and how it can be used to create business outcomes for Mobile App companies, an innate ability to transform complex technical concepts into easy-to-understand messaging and materials, and the ability to build and improve scalable mechanisms for managing our work. Comfort with and experience in the Mobile App ecosystem and AdTech is a must.

Key Responsibilities

 

  • Identify and define the market opportunities for Arity's Mobile App solutions inclusive of AdTech and Data Streams, mapping customer segments, buyer personas with the propensity to buy and who will derive the greatest value.
  • Build and execute Arity's marketing AdTech/MarTech strategy for (and direct/indirect team to support) our client base. This will involve working with the senior leaders of our business, technology, and marketing organizations.
  • Lead market analysis/research to understand industry and consumer factors affecting existing and new product strategies.
  • Working with our partner community, develop joint solutions, messaging and go to market strategy with our top AdTech/MarTech partners. Build the business case for our partners on why Arity and develop business and selling models that attract and excite our partner community
  • Act as the "voice of the customer" and provide a market & business perspective on value for product development teams
  • Lead creation and refinement of differentiating product positioning, value propositions and/or concepts in conjunction with the Product Director. Collaborate with the Customer/UX Research team to execute testing as appropriate.
  • Direct strategic development and integration of marketing/sales materials across platforms and programs such as sales sheets/demos, case studies, white papers, webinars, blog posts, emails, websites, social, event materials, etc.
  • Work closely with select internal and external customers to gather requirements and assists Sales with customer presentations (as the "product expert")
  • Achieve results by creating a high-performance environment; manage, develop and direct staff and marketing/advertising agency partners
Job Qualifications
Experience
  • 12-18+ years of Product Marketing experience
  • 5+ recent experience working in B2B SaaS, preferably in AdTech/MarTech, Mobile Data and/or programmatic industry domai
  • Bachelor's degree required; MBA and/or Marketing-related undergraduate degree related field preferred
  • Experience working in a fast-paced and highly cross-functional organization
Knowledge/Skills/Abilities
  • Familiarity with Salesforce, Pardot, DemandBase and/or similar Account Based Marketing tech stack tools
  • Advanced relationship, interpersonal and negotiation skills
  • Advanced strategic and analytical skills
  • Strong financial acumen
  • Strong understanding of the product go-to-market life cycle and a track record of launching products in agile product development environments.
  • Advanced solution skills; flexible in times of change
  • Exceptional communication skills, both written and verbal; excellent ability in coaching others to write, copyedit and judge messaging
  • Must be highly motivated, a passionate team player and provide a track record of successfully motivating teams
  • Strong technical acumen, particularly in the development of software that incorporate a diverse set of data inputs
  • Effectively lead and collaborate across boundaries to implement decisions and/or initiatives in an integrated manner
  • Proven relationship management and leadership skills combined with the ability to influence others; and
  • Strong people and thought leadership, and the ability to effectively mentor and coach others.


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. 
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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race, religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
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    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
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    • ReactLibraries
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Location

Arity's located in the Merchandise Mart, the heart of Chicago's tech scene. Mobility is what we do & you can find us using all forms to get to work.
Distracted driving kills 9 people daily — Arity is tackling that and other transportation breakdowns
Watch

An Insider's view of Arity

What’s the vibe like in the office?

At Arity, you’re encouraged to see yourself here and be yourself here. When you walk through the door, you are part of something bigger than yourself and are empowered to be better than when you first start here. The space and culture facilitate collaboration & are designed to spark innovation.

Erica, Steph & Rachel

Culture Team

What's the biggest problem your team is solving?

The mission of our team is to derive meaningful events and features from raw telematics data, with a mix of physics, signal processing, machine learning, & experimentation. Derived from big data, we're developing best-in-class solutions for collision and distracted driving detection which is disrupting the mobility space.

Venu & Kyle

Data Scientists, Advanced Sensor Insights Team

What makes someone successful on your team?

Product Managers on my team are go-getters. They dive into an ambiguous market and drive our business by leveraging core competencies that achieve solutions. To be successful, they think big, have entrepreneurial drive, wear multiple hats, and have a positive, resilient attitude. Above all, we win together and do this by building each other up.

Rachel

Group Product Manager, Shared Mobility Solutions Team

How do your team's ideas influence the company's direction?

At Arity, we solve problems that impact society. Arity Engineering plays a critical role in developing products that incorporate capabilities our customers want with solutions they need. When a customer has a challenge, we leverage the group’s collective learning to work towards an optimized solution. We rarely come across something we can’t solve.

Emad

Vice President, Engineering

How do you collaborate with other teams in the company?

When collaborating with other teams at Arity, transparency is essential. That means communicating clearly, as well as understanding and respecting other's perspectives. Everyone has strengths that they bring to the table, and open communication allows my team to find those superpowers to work efficiently and successfully deliver to our customers.

Shireen

Salesforce Product Owner, Customer Success Team

What are Arity Perks + Benefits

Arity Benefits Overview

Arity was founded by The Allstate Corporation, but you’ll be working for—and at—Arity. It’s the best of both worlds. You’ll get access to the full suite of Allstate benefits and work in a fast-paced startup culture. That’s more than just free breakfasts, brain breaks and ping pong. It’s a culture that encourages you to be you.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
If enrolled, you have coverage for certain periodic vision exams, eyeglass lenses and frames, or contact lenses, up to a designated dollar amount.
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We also provide a cash balance pension benefit, at no cost, to eligible employees based on their eligible compensation and years of service with the company. Employees are vested after 3 years.
401(K) Matching
Child Care & Parental Leave Benefits
Family Medical Leave
Arity offers up to 12 weeks of unpaid, job-protected leave per year for any employee eligible under the Family and Medical Leave Act (FMLA).
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

Looking for more info? You can find details here: https://www.allstategoodlife.com.

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