Assistant Brand Manager

| Chicago | Hybrid
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The Assistant Brand Manager will support a unique portfolio in the GTI family of brands.  The Assistant Brand Manager will support the direction of the Dogwalkers Pre Roll brand, the strategy and execution behind our Rise private label brand, and Shine, and development of new brands and innovations in the category. As an Assistant Brand Manager at GTI, you will bring your enthusiasm for marketing and the cannabis industry and work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results. Bring your consumer focus and help us make great things happen! 

Responsibilities 

  • Work with the Brand Director, Brand Manager, and cross-functional teams to develop and execute brand plans including new product launches, expansions, and restages across the Dogwalkers and & Shine brands, and assist in the development of integrated marketing campaigns
  • Create collateral, merch, and other items that integrate brand marketing information and communicates key marketing programs, brand and product information to assist the sales teams
  • Support consumer and trade communications and promotions for Dogwalkers and &Shine, including coordination with sales, retail, field marketing, and partners.
  • Track brand forecasts and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget
  • Work with the field marketing team, sales team, and Brand Directors to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions

What we are looking for

  • Bachelor’s degree in Marketing, Business, Management, or a related field
  • Relevant brand marketing experience in the CPG industry is a HUGE plus
  • Exceptional organization and project management skills
  • Strong writing, presentation and verbal communication skills
  • Comfortable with ambiguity and able to effectively balance pace and execution
  • Demonstrated skill in building and working in strong cross-functional teams
  • Genuine interest in and passion for the cannabis industry!

Additional Requirements

  • Must pass all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must possess valid driver’s license 
  • Must be a minimum of 21 years of age Must be approved by state badging agency to work in cannabis industry 

#LI-SL1

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DocsManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail

Location

Green Thumb is located in River North, a short walk from the Chicago Brown Line, near the Ohio expressway entrance, and close to many major bus routes. Or Green Thumb may be a living room or home office! HQ remains open, giving our teammates options to choose what suits each individual & team best.

An Insider's view of Green Thumb

What projects are you most excited about?

I enjoy supporting initiatives that help people impacted by the War on Drugs, like our Good Green movement. I'm excited about what we’re doing to support expungement, cancer, employment, & education organizations nationwide. Giving back is core to Green Thumb’s DNA, and it’s truly a company value that runs through all of us.

Jai

Director, Social Impact

How has your career grown since starting at the company?

Since my first day at Green Thumb, the leadership team quickly empowered me to help drive the business. My scope has rapidly increased, & I now manage a large team that significantly influences the company’s strategy & operations. I’ve been able to sharpen my leadership skills while learning about the cannabis category, learning lessons every day!

Rich

Head of Merchandising

What is your vision for the company?

We believe in the positivity of cannabis and the viability of this industry in the U.S. Our mission is to promote well-being through the power of cannabis while giving back to the communities we serve. Americans are choosing cannabis and it’s an exciting dynamic to be part of a leading company in a brand-new industry, forging new ground.

Ben

Founder and CEO

What kinds of technical challenges do you and your team face?

We operate across multiple states nationwide, so the biggest technical challenge can be the lack of clarity on what can and cannot be done. Each state requires different technological, both hardware and software, needs. This requires complete flexibility and communication between all parties involved.

Jalen

IT Analyst

What are Green Thumb Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
Professional Development Benefits
Lunch and learns
Promote from within

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