Associate Digital Marketing Manager (Consumer)

| Chicago

An empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey. We are a global team coming from different cultures and backgrounds with a shared passion to achieve and live our mission of inspiring healthier lives.

 

Inspire. Innovate. Make an impact and join our team!

 

POSITION SUMMARY: The Associate Digital Marketing Manager is responsible for helping plan and execute digital marketing campaigns for the assigned customer segment(s). The successful candidate will be a passionate, creative digital marketer with a proven track record of launching digital campaigns that drive measurable results. The campaigns you will develop will drive global awareness, qualified leads for our sales team and direct to consumer revenue via our ecommerce site.

 

KEY OBJECTIVES

  • Collaborate with and support the Digital Marketing Manager on marketing initiatives targeted toward growing Life Fitness's consumer footprint

  • Develop expertise in the assigned customer segment, their needs, challenges, influences and preferred digital “hangouts”

  • Execute inbound marketing activities (keyword research, on-page SEO, thought leadership content development, organic social, marketing automation) to attract and build a trusted relationship with your customer segment

  • Help plan and evaluate creative, data-driven campaigns to move users through the full funnel via paid channels including SEM, display advertising, retargeting and paid social

  • Help develop content assets for campaign deliverables (blog posts, white papers, case studies, product detail pages, ad creative, etc.) via internal and external resources

  • Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests

  • Manage marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers

  • Work with various analytics and data sources to track and analyze campaign effectiveness to determine ROI and go-forward plans

  • Create and optimize product detail pages assigned to your customer segment to effectively tell the brand, product and customer-benefit story to maximize conversions

  • Collaborate with global marketing team to tell consistent brand and product story to target customer segment across international markets

  • Work with sales and product teams to develop promotions for assigned customer segment(s)

  • Work with other customer segment managers to implement cross-brand and product strategies and tactics to continually improve and enhance digital marketing efforts

 

QUALIFICATIONS – REQUIRED:

  • Bachelor's degree in marketing or related field

  • 3-5 years digital marketing experience in the consumer spa, preferably in an ecommerce-related business targeted

  • Prior experience with content marketing and inbound marketing for DTC and/or B2B businesses

  • Exceptional communication skills - written, verbal, and presentation - with a proven ability to keep information flowing amongst internal stakeholders

  • Comfort navigating fast-changing, occasionally ambiguous environments with a willingness to take risks, ability to consider novel, untested approaches to drive innovative solutions

  • Comfort working in a multi-time zone environment with a proven ability to multi-task and manage multiple projects / deadlines simultaneously

  • Proficient in Google Analytics and comfortable with a data-driven approach to assessing marketing performance

  • Proficient with MS Office Suite / experience in an O365 environment

 

QUALIFICATIONS - PREFERRED:

  • Prior SEO, email marketing and marketing automation experience

  • Familiarity with Pardot a plus

  • Prior experience partnering with creative agencies and coordinating marketing activities

  • Experience evaluating paid media performance (SEM, display advertising, retargeting, paid social)

  • Connection to or passion for the fitness industry with product knowledge is a plus

  • Global marketing experience a plus

 

COMPETENCIES & NECESSARY ATTRIBUTES

  • Innovative: A successful candidate has to feel comfortable in fast-changing environments and be willing to take risks and propose new and untested approaches.

  • Technical: The candidate has a strong foundation of digital marketing fundamentals to use his/her expertise and specialized knowledge to study issues in depth and draw conclusions.

  • Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information.

  • Results driven: A successful candidate adopts a strong orientation toward outcomes (not output), holds high expectations for him/herself and others, and pushes to learn from all activities—particularly failures. Strong attention to detail and proven ability to manage multiple projects simultaneously in a deadline-intensive environment

  • Tactical: This candidate emphasizes learning through action and puts a premium on marketing by serving not selling the customer.

  • Consensual: This leader values the ideas and opinion of others and collects their input as part of the decision-making process.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • AndroidLanguages
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • PardotCRM
    • MailChimpEmail
    • Oracle EloquaLead Gen

Location

10601 Belmont Avenue, Franklin Park, IL 60131

An Insider's view of Life Fitness

What projects are you most excited about?

Life Fitness On Demand is a digital library of instructor-led classes streamed on our app and cardio equipment. Collaborating with the brightest minds at Life Fitness, I've led and seen it grow from conceptualization to product launch. I am excited as we continue to enhance the in-workout user experience and integrate new technologies.

Arturo

Director, Product Development

How has your career grown since starting at the company?

I’m proud to say that my career has shown consistent progression over the last two decades. In college, I began my journey as a part-time office admin and am now one of our IT leaders. I held various analyst roles within the business and IT. My growth has been truly influenced by some amazing leaders who saw my potential and supported me.

Deanna

Director, Business Solutions

What are Life Fitness Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Life Fitness employees have access to an FSA
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Fitness' health insurance policy covers some out of pocket expenses.
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Life Fitness offers team fitness initiatives including in-office yoga, in-office fitness classes, and sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Life Fitness provides employees with a flexible work schedule that includes summer hours, flexible start and end times.
Remote Work Program
Our remote work program includes work from home and the ability to work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Life Fitness sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Our game room includes ping pong, a pool table, foosball, shuffle board, and darts.
Happy Hours
Happy hours are hosted on occasion.
Parking
We offer employees free on-site garage parking.
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Free onsite gym at all office locations.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Life Fitness hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Paid industry certifications
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