The Associate Manager is a part of Hyatt’s Digital Marketing team and will play a key role assisting on direct response campaigns across Hyatt’s portfolio of brands. This role will be responsible for planning, building, optimizing, and reporting on paid search and paid meta strategies, while also supporting the team where needed. The role will have a focus on retaining current customers and building greater loyalty /lifetime value over time while also growing the Hyatt customer base through innovative tactics and initiatives.

This position will report to the Manager, Digital Media and work closely with the International Digital Marketing, Brand Marketing, Field Marketing, Social, and Marketing Analytics teams.

• Develop, execute, and optimize lower funnel campaigns, with an emphasis on paid search and paid meta channels. This includes creating best practices, setting testing frameworks, and measuring results against KPIs
• Coordinate the launch of new hotel support across paid search and paid meta channels, collaborating with the field marketing team to follow a process that adheres to hotel opening timelines.
• Monitor paid search and paid meta performance metrics, analyzing trends and proactively making recommendations and campaign optimizations.
• Serve as the main point of contact for paid search and paid meta campaigns, collaborating closely with field marketing teams.
• Pull data for bi-weekly digital media reports to be shared with cross-functional teams and leadership. Provide paid search and paid meta performance insights.
• Partner with the Digital Analytics team on data pulls, analysis, and audience segmentation.
• Assists the Digital Marketing and Analytics teams in the development and maintenance of a consolidated reporting dashboard for all digital channels.
• Partner with the Digital Analytics team on data pulls, analysis and audience segmentation.
• Assist the Digital Media team in creating and sharing responsibilities, strategy, best practices, and roadmap
• Maintain an understanding of current events regarding online advertising and communicate knowledge across key stakeholders