We're Tovala, a food-tech company completely reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and food, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do whatever matters to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry. We're looking for great people to join our team of hard-working, food-loving nerds.

Position Summary

The Associate Manager, Social Media Marketing & Communications is a newly created role offering a unique opportunity to fuel our growth by shaping our fast-growing company’s social media presence, building a strong community among our passionate customer-base, and discovering new ways to drive customer advocacy. Working with a cross-functional team across communications, marketing, culinary, design, product, and customer service, you’ll work on a variety of projects that will drive our brand communication and marketing plans forward.

Location: Remote

How you’ll spend your time at Tovala

• Formulate and execute the brand's organic social strategy (integrating with existing paid activations) that aligns with our marketing calendar, supports our brand communication goals, and helps build the brand.
• Manage daily operations of social channels, including content strategy, calendar development and scheduling, engagement and augmentation based on performance.
• Work with in-house creative team, photographers, videographers, and culinary team to coordinate content production (e.g. photo, video, stop-motion, graphics) that aligns with our brand guidelines. Bonus if skilled in self-created content. 
• Support the customer service team in developing a holistic community engagement and advocacy plan; help to ensure timely responses to comments and online reviews. 
• Work with communications and affiliate marketing teams to manage influencer marketing and partnership strategies, including building relationships with creators and brands, partner outreach, negotiations & program execution.
• Support Brand Communications Sr. Manager with select initiatives including but not limited to creative writing, strategy development, event planning etc.
• Actively monitor social trends and best practices, sharing insights to drive continuous improvement and brainstorm new ways to engage with Tovala’s community.
• Create performance reports for social media, influencer & marketing campaigns and share out results, trends and insights.

About you

• You’re comfortable working in a fast-paced environment, can adapt quickly to change, and tackle ambiguity with a positive attitude and resourcefulness.




• You have a strong knowledge and passion for connecting with people on social media platforms (e.g. Instagram, TikTok, YouTube, Twitter, LinkedIn, Facebook)




• You have experience with integrated creator and affiliate programs.




• You have strong written and verbal communication skills.




• You are a creative storyteller that knows what content resonates with consumers.




• You have strong organizational skills and attention to detail. 




• You have strong analytical skills with ability to interpret and synthesize quantitative data.




• You want to work in an environment that takes a people-first approach; values humility, integrity and ambition; and is focused on creating a culture that keeps people happy and challenged.




• You love food, whether that means cooking it, eating it, frequently pressing your nose against deli windows, or lusting after soft-serve on Instagram. All fair game.

Requirements

• Bachelor’s degree in Marketing, Communications or related field.
• You have 3-5 years of direct experience implementing social media strategies, community management, and/or influencer campaigns.
• Examples of social media marketing implementation and expertise.
• Deep knowledge and understanding of all relevant social media channels including Facebook, Twitter, Instagram, YouTube, TikTok and other emerging technologies.
• Experience with photography, videography, and other visual content creation is a huge plus.

Compensation & Benefits

• Tovala uses market data, geography, and placement of internal employees to determine appropriate salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.
• Unlimited paid time off (with a minimum of 15 days off you HAVE to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals 
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag

At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!