Associate Marketing Manager, Verticals

| Chicago
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg. 

Job Description

What’s the role?

The Associate Marketing Manager, Verticals will serve as a key player in building, deploying and scaling marketing strategies that will differentiate our Epsilon vertical solutions in the market. Vertical industries span across restaurants, retail, financial services, CPG, healthcare, travel, etc.

This individual will be responsible for building and supporting integrated marketing plans for various verticals. In collaboration with business, product and sales leaders, this role will help define the strategy and differentiators that tell our story to our defined target audiences. 

The Associate Marketing Manager, Verticals will combine an understanding of marketing in specific vertical industries with knowledge of the market conditions and competitive landscape. Working closely with sales and various marketing functions, the role will help develop an integrated and scalable program mix that takes an account-first approach and is executed across different marketing channels.

We’re looking for someone with background in creating effective content and account-based strategies tailored to marketers that wants to bring new ideas to life to grow the business. 

The candidate must also have a proven ability to develop and execute go-to-market strategies, value propositions, sales enablement collateral and thought leadership content. This role will be an expert in Epsilon solutions, our clients and their buying criteria, and will leverage that knowledge to create compelling experiences that drive engagement and clarity. 

The role will be working in a collaborative environment across Epsilon with experts who know the vertical industries well. 

Principle Duties and Responsibilities:

  • Serve as the liaison between Business leadership, Sales, Product and Marketing to plan and implement vertical go-to-market stories that help marketers achieve their goals through our differentiated capabilities
  • Create revenue-driving programs that are tailored to key accounts shared across sales and product teams
  • Act as a subject matter expert for Epsilon’s vertical offerings to help develop impactful messaging that features cross-company positioning 
  • Execute Account Based Marketing programs, account research and planning, as well as measurement and reporting
  • Lead efforts on marketing and sales collateral such as presentations, one-sheets, case studies, videos, and infographics
  • Evolve the presence of the verticals on our websites
  • Conduct market research and benchmarking, gain customer feedback and gather competitive insights
  • Help establish and maintain consistent messaging throughout communications, promotions and virtual events
  • Collaborate with marketing leadership, product managers and each of our channels to develop agile marketing plans
  • Develop the strategy and collaborate with the marketing team to implement integrated marketing and advertising campaigns that drive demand for vertical solutions
  • Be flexible and collaborative with other areas of the Epsilon business that are crucial to the success of the programs we develop
     

Qualifications

Let’s Talk About Who You Are:

  • Located in Chicago
  • Bachelor’s Degree from a 4 year college or university
  • 3+ years; vertical marketing background and ideally experience with fast-moving marketing services, enterprise SaaS companies, or advertising technology
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization
  • An entrepreneurial attitude with start-up mentality and the ability to be flexible
  • High degree of professionalism and demonstrated history of building relationships with various levels across an organization 
  • Attention to detail and an eye for quality, along with a strong ability to grasp and translate technical capabilities into benefits
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively
  • Creative, resourceful, results-oriented and collaborative team player
  • Highly organized with good follow through capabilities
  • Strong proficiency in MS Office, especially PowerPoint and Excel
  • Workfront, Hubspot, or Salesforce experience beneficial

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

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Technology we use

  • Engineering
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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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