SMS Assist Summary

At SMS Assist, we’re not just in the business of fixing properties—we’re fixing an entire industry. Typically, facilities maintenance is tough work—both in the nature of the job (plumbing, HVAC, snow removal) and the lack of clarity throughout the experience. We decided a better way wasn’t only possible, but essential. Through our award-winning technology platform, built and powered by SMSers, we connect local contractors to our customers and help manage an experience that surpasses expectations. 

Recognized on Forbes’ Cloud 100 list, Deloitte’s Technology Fast 500, Chicago Crain’s Top Tech Employers, and more, SMS Assist manages more than 186,000 properties where people live and work. Our customers’ livelihoods are in our hands—think a restaurant manager whose only fryer goes down on a busy Friday night or a family in Florida without power after a hurricane. We work across the industries that make up your community, including retail, food service, banking, residential, and more, and we help them find the right provider in our network (we call them Affiliates) in more than 45 trades. 

We’re innovators, disruptors, and out-of-the-box thinkers. We set each other up for success in the office and for the perfect spike on the volleyball court during an intramural game. We’re community volunteers, karaoke partners, and lifelong friends. We’re passionate about the people we serve, and we give our all because we care. We want to make every property better, and we want your help to make it happen.

Job Summary

The Associate Marketing Manager supports development and execution of multi-channel marketing strategies, underlying tactics and campaigns needed to drive awareness and engagement for various verticals, assisting our Director of Marketing and Market Segment Managers. Project and program management skills are essential as this person will have full ownership of select projects while playing a supporting role in others. This role leads the strategic planning, logistics, and creative project management of the in person and virtual events program covering trade shows, conferences, webinars, hosted events, and more. In addition, this person will help support the development and execution of social strategy as determined.

Responsibilities

• Manage multiple marketing projects, supporting the efforts of a cross-functional, multi-disciplinary team to execute deliverables on time, with quality, and on budget. Provide input and executional advice on strategies to optimize campaign/project performance.
• Own select, recurring projects and programs that drive company objectives; support development and execution of social media strategy.
• Work with Sales team and Market Segment Managers to identify and understand attendees/targets and where they are in the buyer journey; strategize on how we best target key prospects and strengthen existing customer relationships.
• Work with the rest of the marketing team to develop initiatives to help build our sales pipeline, supporting nurture and development of strategic accounts as part of a multi-tiered ABM strategy.
• Collaborate with Sales, ProdTech, and Affiliate Relations to develop GTM strategies while identifying additional opportunities to provide marketing support in alignment with their larger strategic goals. Provide ongoing support as needed.
• Ideate a comprehensive, engaging, and creative event and engagement strategy encompassing virtual and in-person opportunities including but not limited to trade shows, thought leadership conferences, sponsorships, and hosted events, defining goals, success metrics, and ROI.
• Own the events calendar and recommend our involvement – sponsorship opportunities, speaking opportunities, booth presence, etc.
• Build communications plan around each individual event, looking for touchpoints across the larger calendar; collaborate with the Content team on content strategy and channel distribution - including email, social, and direct sends; manage production schedule of deliverables within Marketing team and arm speakers with tools/talking points/content/support and event overview.
• Host internal kick-offs with stakeholders to align on goals, objectives, and plan; create and manage production calendar per event that keeps deliverables and contributors on schedule; set up team/individual meetings as needed, oversee logistics of events, including travel, set-up and takedown, meals, hotels, shipping, and swag.
• Manage events budget, pricing, event ROI, and share within Salesforce reports and dashboards
• Work closely with Marketing Operations to populate events dashboard to identify ROI and strategize on how we reach pipeline targets and key prospects pre-, during, and post-events.
• Perform ad-hoc projects and other duties as assigned.
• Some travel expected (in accordance with safety guidelines)

Professional Skills

These are the professional skills we would expect from an individual fully established in this role.

• Project Management – Advanced
• Prioritization – Advanced
• Verbal Communication – Advanced
• Written Communication - Proficient
• Teamwork - Proficient
• Relationships – Advanced
• Customer Service – Advanced
• Negotiation – Advanced
• Learning Agility - Proficient
• Analysis – Advanced
• Problem Solving – Advanced
• Process Orientation – Advanced

Role Specific Skills

• Knowledge of Salesforce, HubSpot and Demandbase required
• Experience in social channels with an emphasis on LinkedIn, Facebook, and YouTube
• Ability to manage multiple details, deadlines, and demands under pressure
• Self-starter who goes the extra mile and brings fresh, exciting ideas to the table
• Highly collaborative, positive, and energetic

Qualifications

    Minimum Qualifications

• Bachelor’s degree in communications, public relations, marketing, business, or related field required
• 4-7 years minimum progressive marketing experience
• Qualitative and quantitative survey experience using tools such as SurveyMonkey or Qualtrics
• Experience ideating, executing, and measuring performance of various marketing campaigns 
• 3+ years of event planning and management experience, including speaker outreach and vendor relationships required
• Experience negotiating rates and building relationships with event planners
• Proven track record of executing events for B2B companies
• Experience writing email and social copy