Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
Associate Omnichannel Marketing Manager
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
About this Role
The Associate Omnichannel Marketing Manager plays an integral role in supporting the demand generation team's development, execution and optimization of campaigns to prospects and customers that influence buying decisions, accelerate pipeline and support revenue growth for Epsilon. You assist with strategic campaign planning, regular execution and optimization of inbound and outbound channels, and demand gen training, process development and best practice documentation to drive performance and consistency across the team.
Responsibilities

• Take business goals and customer pain points to support development of successful go-to-market strategies, including the appropriate mix of paid and organic tactics and aligned channel, content and creative to drive marketing ROI. Assist in plan development, packaging and internal communication.
• Manage an integrated campaign calendar, sharing with key marketing, sales and product stakeholders on a regular basis.
• Build scalable templates and tools to drive consistency and performance across the demand gen team. Support team training and best practice documentation.
• Manage channel partner vendor relationships and process.
• Test and optimize campaign performance across email, content syndication, direct mail, digital advertising and more to generate marketing qualified leads (MQLs) that are actionable by Sales to convert to SQLs and engage contacts in the buying group for prioritized accounts to support pipeline and revenue growth.
• Support performance reporting and communication of monthly channel and campaign level results, including account engagement, meetings, pipeline, close-won revenue, etc.
• Support budget pacing, tracking and management.
• Partner and influence cross-functional teams, including creative, event marketers, product and vertical marketers, analyst relations, strategic comms, content marketers and analytic teams-all helping us craft compelling prospect / customer experiences. You also work with sales and product stakeholders in targeted industries (such as Retail, Financial Services, CPG, Restaurants and Travel) and product areas to align on campaign targets & goals and communicate results.

Role Requirements

• 3+ years of demand generation experience, preferably in fast-moving B2B marketing services, enterprise SaaS companies or advertising technology organizations
• An innovative, self-starter who sees 'ambiguity' as an opportunity as opposed to a hurdle and thrives on challenging yourself to push beyond conventional thinking
• Bachelor's degree in Marketing, Business, Communications
• Experience with Salesforce, Eloqua, HubSpot and Account-Based Marketing (ABM) tools
• Ability to manage budgets, including understanding of basic finance principles
• A results-driven marketer passionate about demonstrating value to your stakeholders
• Thrives in fast-paced environments, is flexible and able to adapt to changing scenarios, rolls up their sleeves and gets the job done

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
#LI-HA1
REF118265Z