SUMMARY:

As All Campus continues to grow rapidly, we're expanding our marketing team with curious, exceptional, results-focused professionals. We are looking for passionate teammates who not only have the right set of strategic skills to build, execute and optimize our marketing efforts but who can confidently and proactively present ideas and strategies to our adept university clients.

The Associate Vice President of Marketing will oversee the day-to-day management of the marketing strategy team ensuring that they are innovating and optimizing their strategies to hit KPI targets.

The AVP of Marketing will also guide a variety of multichannel marketing efforts on behalf of select All Campus partners. This individual will be the client-facing point person for all activities related to conceptualizing and implementing market strategy and will work closely with cross-functional teams to achieve goal KPIs. Specific responsibilities include strategic direction/prioritization for integrated marketing activities and communication/reporting of progress toward budgeted goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Under the direction of the EVP of Marketing, manage, hire, coach, train, and develop a strategic marketing staff – marketing associates, managers, and directors – and provides strategic guidance and leadership in order to meet or exceed university partnership goals.

• Work with analytics team to track and report weekly and term-by-term program status and key metrics to leadership and partner clients and evaluate overall partner performance at the conclusion of each term to identify areas of opportunity for improvement

• Oversee the launch of new programs as assigned by the EVP of Marketing, working closely with All Campus teammates and external partner contacts 

• Serve as the senior marketing strategist for the team and the point person for specific assigned programs (Online Program Management, Fee-for-Service or a combination of the two models) including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels and funnel stages to meet and exceed partner annual enrollment targets

• For new and existing All Campus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student, and stage of the prospective student journey

• Partner closely with client service contacts to ensure the successful execution of all marketing-related partner projects

• Work with channel managers (paid digital/social, corporate partner, SEO, email, native social media, niche/affiliate marketing, virtual events) and other All Campus teams (content, design, analytics, and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel

SUPERVISORY REQUIREMENTS: 

• This position has supervisory responsibilities.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA preferred

• At least 10 years of experience in direct marketing — driving marketing strategy, showing increasing progression and responsibilities and a deep understanding of modern digital marketing tactics including but not limited to paid search/social, native social, content marketing, and search engine optimization 

• Experience directly managing a team of at least 3

• Exceptional written and verbal communication skills and presentation experience

• Strong project management and account management background

• Demonstration of analytical knowledge and advanced reporting skills

• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms

• Experience in the education industry is not required but a plus