Keeper Security, Inc., ("Keeper®") the creators of PC Magazine's 2018 Best Password Manager, is seeking an amazing marketing professional to help us continue generating demand for our industry leading SaaS-based cybersecurity solutions for business. We are growing rapidly and work in a fast-paced, fun and rewarding environment.

The Keeper marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue.

We are seeking a highly motivated marketing leader who can orchestrate high-impact demand generation programs to increase market consideration and drive leads. This individual will be responsible for developing and executing strategies that synchronize across marketing, sales, and product functions.

Responsibilities:

• Develop a demand generation playbook that brings new customers through the purchase funnel, from lead to nurturing to conversion

• Lead efforts across Keeper's business functions- product, marketing, sales - to create and implement demand generation programs

• Build a best-in-class relationship with Sales Management, including SLA for lead follow up, transparency on metrics, and more

• Create content marketing roadmap and oversee the development and deployment of content, including but not limited to, targeted content that speaks directly to prospects within prioritized verticals 

• Develop event marketing strategy and implement pre- and post-event outreach process to support sales team.

• Work with the Director of Digital Marketing to ensure paid media efforts across digital, social, search, and remarketing are optimized

• Develop lead tracking, scoring, and qualification process

• Leverage HubSpot marketing automation platform to create entire end-to-end nurture programs that engage prospects at the top of the funnel and convert them to qualified opportunities"

Qualifications

Minimum Requirements:

• Bachelor's Degree (BS/BA) in Business Administration, Marketing, or Finance; or equivalent experience

• Proven track record of building successful lead generation and funnel management; strong accountability for generating pipeline/revenue -- not just leads

• At least 5-7 years of experience in SaaS-based B2B marketing

• Direct experience designing, executing and measuring a content marketing strategy 

Preferred Requirements:

• A creative and data-driven marketer

• Strong analytical skills, incredible attention to detail and an ability to translate data into actionable recommendations

• Extensive experience with HubSpot (HubSpot certified preferred) and SalesForce

• Exceptional written and verbal communication skills

• Ability to proficiently write targeted and compelling marketing content

• Must be positive-minded, team-oriented, diligent, relentless, organized, timely and detailed driven