B2B Marketing Manager
You are looking for something more from your job. Maybe a bigger problem to solve with both immediate and long term impact, or perhaps you just need a mission you can believe in every day. You are scrappy and collaborative while looking to join a supportive culture with a bias for action. You dig balanced startup life and can wrestle challenges with grace. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic and connected. If this sounds like you, we'd like to talk.
The Mom Project is a freshly funded ($8M Series A in December 2018) startup HQ'd in Chicago's Fulton Market District. Our team is growing as we push to rewrite the narrative for working women at every life stage. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.
We are a marketplace and community that matches companies with diverse talent. This critical match drives businesses forward, while expanding professional opportunities for women.
We're just getting started. Join us in building the future of work. We need all hands on deck, your journey starts now....
The B2B Marketing Manager is responsible for leading projects and initiatives that generate revenue for the organization while delighting our customers. This high-impact cross-functional role is a critical hire within the marketing department at The Mom Project. This individual contributor will work mainly with the Enterprise Sales Team and will also support the Customer Success Team (SMB customers), and Account Management teams.
*Collaborate with the Head of Marketing, Strategic Initiatives Team and Customer Success Team to form and execute the company’s B2B marketing strategy and programs.
*Develop and orchestrate the learning agenda designed to acquire and retain more clients via direct and digital marketing, external and internal branding, comms, advertising, sponsorships, events, nurturing programs and content.
*This position will be responsible for client proposals, creative work, and high level account strategy with partners big and small.
*Manage marketing funnel across lead generation, acquisition/conversion, and lifecycle/nurturing.
Oversee execution, tracking, measurement, and reporting on marketing initiatives
*Collaborate with B2C (Community) Content, and Creative/UX, as well as SMB, Talent and Enterprise Teams for full strategic alignment.
*Provide market forecasts, reports, and trends, and perform industry and competitive analysis to assist in business development and inform the sales process.
*Lead and ensure the consistency in messaging, branding, content, look-and-feel of marketing materials and internal communications, coordinating and socializing across the organization
*Develop and execute B2B marketing plans that may include email and direct mail campaigns, website updates, paid search, webinars, and participation in industry conferences and events.
*Make recommendations, take chances, launch experiments, report back and have fun as we bring more and more interesting roles to moms across the country while providing an excellent client experience.
Experience with direct, database, digital, and/or direct-response marketing, particularly with ongoing improvement and optimization through A/B or multivariate testing
Experience that spans client size - where have you gone deep and what do you hope to learn?
Self-starter; must be very comfortable with continuously changing opportunities and priorities
Strong analytical skills, including using data and reports to review performance results, extract insights, and make recommendations for future actions.
Strong business and financial acumen, including skills with data analysis and spreadsheet capabilities, to recognize and quantify strategic opportunities; experience building detailed business cases.
Strong organizational and project management skills, ability to manage multiple projects and meet deadlines, and strong attention to detail as well as ability to “drill up” and summarize information
Experience or quick to adapt with Hubspot and Salesforce.
3-5+ years experience preferred.
Bonus: Staffing Sales Enablement/Marketing or HR Tech Experience
*Dog-friendly office (a light-filled, Fulton Market office, to boot!)
*Cold brew flows freely!
*Company lunches 2x/week
*Paid Parental Leave
*Great Benefits (Health/Dental/Vision)
*Work on an incredible, growing team to build something that matters.