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B2B Marketing Manager

| Chicago

Why you?

You are looking for something more from your job. Maybe a bigger problem to solve with both immediate and long term impact, or perhaps you just need a mission you can believe in every day.  You are scrappy and collaborative while looking to join a supportive culture with a bias for action. You dig balanced startup life and can wrestle challenges with grace. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic and connected. If this sounds like you, we'd like to talk.

Why us?

The Mom Project is a freshly funded ($8M Series A in December 2018) startup HQ'd in Chicago's Fulton Market District. Our team is growing as we push to rewrite the narrative for working women at every life stage. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.

We are a marketplace and community that matches companies with diverse talent. This critical match drives businesses forward, while expanding professional opportunities for women.  

We're just getting started. Join us in building the future of work. We need all hands on deck, your journey starts now....

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The Role: 

The B2B Marketing Manager is responsible for leading projects and initiatives that generate revenue for the organization while delighting our customers. This high-impact cross-functional role is a critical hire within the marketing department at The Mom Project. This individual contributor will work mainly with the Enterprise Sales Team and will also support the Customer Success Team (SMB customers), and Account Management teams.

Essentials:

*Collaborate with the Head of Marketing, Strategic Initiatives Team and Customer Success Team to form and execute the company’s B2B marketing strategy and programs.

*Develop and orchestrate the learning agenda designed to acquire and retain more clients via direct and digital marketing, external and internal branding, comms, advertising, sponsorships, events, nurturing programs and content.

*This position will be responsible for client proposals, creative work, and high level account strategy with partners big and small.

The Details:

*Manage marketing funnel across lead generation, acquisition/conversion, and lifecycle/nurturing. 
Oversee execution, tracking, measurement, and reporting on marketing initiatives

*Collaborate with B2C (Community) Content, and Creative/UX, as well as SMB, Talent and Enterprise Teams for full strategic alignment.

*Provide market forecasts, reports, and trends, and perform industry and competitive analysis to assist in business development and inform the sales process.

*Lead and ensure the consistency in messaging, branding, content, look-and-feel of marketing materials and internal communications, coordinating and socializing across the organization

*Develop and execute B2B marketing plans that may include email and direct mail campaigns, website updates, paid search, webinars, and participation in industry conferences and events.

Most importantly: 
*Make recommendations, take chances, launch experiments, report back and have fun as we bring more and more interesting roles to moms across the country while providing an excellent client experience.

Qualifications:

Experience with direct, database, digital, and/or direct-response marketing, particularly with ongoing improvement and optimization through A/B or multivariate testing

Experience that spans client size - where have you gone deep and what do you hope to learn? 
Self-starter; must be very comfortable with continuously changing opportunities and priorities 
Strong analytical skills, including using data and reports to review performance results, extract insights, and make recommendations for future actions.

Strong business and financial acumen, including skills with data analysis and spreadsheet capabilities, to recognize and quantify strategic opportunities; experience building detailed business cases.

Strong organizational and project management skills, ability to manage multiple projects and meet deadlines, and strong attention to detail as well as ability to “drill up” and summarize information

Experience or quick to adapt with Hubspot and Salesforce.

3-5+ years experience preferred.

Bonus: Staffing Sales Enablement/Marketing or HR Tech Experience

Perks/Benefits: 
*WFH Fridays 
*Dog-friendly office (a light-filled, Fulton Market office, to boot!) 
*Cold brew flows freely! 
*Company lunches 2x/week 
*Paid Parental Leave 
*Great Benefits (Health/Dental/Vision) 
*Work on an incredible, growing team to build something that matters.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail

Location

Being in the Fulton Market neighborhood, we're surrounded by some of Chicago's best restaurants and fellow tech startups.

An Insider's view of The Mom Project

What's something quirky about your company?

It's a dog-eat-dog world around here... but in the best way possible. We love our furry friends! The more, the merrier.

Katie

Marketing & Partnerships

What projects are you most excited about?

I wouldn't say there is just one type of project I am most excited about (mostly because we have so many!). I will say that it's truly rewarding to be a sounding board for the women in our community looking for jobs. Some of them have never before been able to discuss their families while in the midst of their job search.

Mandy

Talent Success Manager

What makes someone successful on your team?

Someone who is organized, driven, action-oriented and able to multitask like a boss can be successful on our team. Also, if you can communicate well with your teammates and celebrate their wins with them, you can be successful at The Mom Project!

Lara

Sr. Manager, Talent Success

How do you empower your team to be more creative?

I encourage my team to be creative by taking short spans (2-3 days) where we completely step out of our day-to-day work and focus on larger ideas. By unshackling from the "to-do" list and flexing our brains in a different way, we come up with incredibly interesting and creative solutions that we may not have if we were stuck to a meeting agenda.

Colleen

Head of Community & Marketing

How does the company support your career growth?

After my youngest turned four, I started to think about going back to work. I wasn't sure of the opportunities that would be available to me after a break in employment. The Mom Project provided me with an opportunity to get back in the game. And now I get to help other women do the same!

Megan

Talent Success Manager

What are The Mom Project Perks + Benefits

The Mom Project Benefits Overview

At The Mom Project, we work hard to live the mission and emphasize respect and flexibility. We all have lives outside of work, and our employees don't need to compartmentalize or pretend that life doesn't exist from 9 to 5. Our benefits and perks are guided our values and include things like paid parental leave, employee equity, adoption assistance, 401K, regular team lunches, dog-friendly offices, cold brew on tap and more. There's also the intangible feel-good benefits of knowing that the work we are doing can deeply effect a woman's life and the lives of everyone around her.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Employees get $10 towards lunch provided by Fooda on Tuesdays & Thursdays.
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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