B2B Optimization Manager, Marketing & Sales

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Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: Digital Merchandising (27112)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.


Browse The Aisles 
The B2B Optimization Manager, Marketing & Sales role at Peapod Digital Labs (PDL) will function as a key leader in the B2B organization. They will have ownership of our B2B full funnel marketing and product requests spanning the spectrum from ideation-strategizing to execution-reporting and everything in between. This leader will be responsible for achieving business metrics by enhancing the customer experience on the digital properties of Ahold Delhaize USA’s brands – Peapod, Stop & Shop, Food Lion, Giant Food, Giant/Martin’s, and Hannaford. This leader is responsible for maintaining robust inbound and outbound communications with colleagues, stakeholders, and leadership about all things to do with our sales growth and profitability of B2B campaigns (e.g. paid research, display, social and organic test and learn efforts).


Reporting directly to the Director/Lead B2B, this role is ideal for someone who has campaign management/analysis experience, is a change agent at heart, and is passionate about solving customer problems.


Recipe for Success - What's “in store” for the role

  • Lead the development of the B2B marketing vision then drive a process to bring that vision to fruition
  • Derive higher level insights from campaigns that build collective tribal knowledge of what works with our customers and what doesn’t
  • Evangelize a culture of test and learn and generate cross functional excitement for this program
  • Act as strategic counsel to channel owners on marketing effectiveness, media attribution, ROI, optimization strategies and customer funnel dynamics with an emphasis on conversion.
  • Champion the needs of the customer and PDL/AD USA business goals throughout the execution of a project
  • Must lead complex projects independently, develop a strong understanding of our customers, manage multiple concurrent projects, and identify and lead solutions that recognize significant business value
  • Blend strong business acumen, data skills, and customer focus.
  • Partner with IT on development, testing & implementation plans, as well as internal communications & deployment plans
  • Collaborate with internal business partners to refine requirements and define enhancements, creating buy-in from other teams as necessary
  • Vet scope, requirements, use case/user scenario, test case documents and design specifications, in partnership with UX, product managers, QA and design.
  • Proactively identify issues and work with internal partners to understand options and execute solve
  • Manage, organize, and present KPI and marketing performance reporting across paid search, display, SEO, marketplaces, and other digital channels while delivering both regular and ad hoc reports; develop new dashboards, scorecards and reporting tools as required by stakeholders.
  • Develop metrics to measure success of program features, analyze results, and partner across the organization to develop action plans and enhancement recommendations.
  • Act as an ambassador for the product internally and as the primary contact for queries related to the product.
  • Additional projects and responsibilities as assigned

The Essentials In Your Cart - The required ingredients  

  • Bachelor's degree or related work experience
  • 4+ years of digital experience
  • 4+ years of direct data management/analysis experience
  • 2+ years of campaign management experience preferred

Extra Spices - What you should bring to the table

  • Direct experience in a digital environment in a relevant capacity
  • Track record of successful owning requirements for delivery of large scale - cross functional software development projects.
  • Capable of influencing leadership 
  • Ability to manage multiple projects in various phases of ideation, execution, or delivery
  • Oral and/or written communication skills
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management (from conception to completion), & planning skills
  • Significant knowledge of and experience with web analytics tools (e.g. Google Analytics); experience working with granular web clickstream data
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work in a fast-paced and deadline-oriented environment
  • Self-motivated with critical attention to detail, deadlines and reporting
  • Data driven mindset and track record

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.


We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.


Job Requisition: 12603_external_USA-IL-Chicago
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SwiftLanguages
    • AzureLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • Vue.JSFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics

Location

Right next to Union Station, we are easy to get to and surrounded by food in Downtown and the West Loop.

What are Peapod Digital Labs Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Building a cutting edge eCommmerce center of excellence means our teams need to focus on their work challenges, not whether their benefits are activated. With a one-stop shop for online benefit management, competitive bonus potential, and a flexible, brand new office, our employees are able to focus on making the customer experience amazing.

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