B2B Performance Marketer
You are looking for something more from your job. Maybe a bigger problem to solve with both immediate and long-term impact, or perhaps you just need a mission you can believe in every day. You are scrappy and collaborative while looking to join a supportive culture with a bias for action. You dig balanced startup life and can wrestle challenges with grace. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic and connected. If this sounds like you, we'd like to talk.
The Mom Project is a freshly funded ($8M Series A in December 2018) startup HQ'd in Chicago's Fulton Market District. Our team is growing as we push to rewrite the narrative for working women at every life stage. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.
We are a marketplace and community that matches companies with diverse talent. This critical match drives businesses forward, while expanding professional opportunities for women.
We're just getting started. Join us in building the future of work. We need all hands on deck, your journey starts now....
We are looking for a digital marketer who is hyper focused on analytics and performance. You are obsessed with connecting your campaigns with the bottom line and you have the numbers to prove it.
The B2B Performance Manager at The Mom Project is responsible for all customer acquisition and retention marketing for our B2B customers spanning the gamut of fast growing startups to Fortune 10 corporations. This high-impact cross-functional role is a critical hire within the marketing department at The Mom Project. This individual contributor will work closely with sales, marketing, product teams.
Things we can't budge on:
*Mastery level of B2B performance marketing platforms: LinkedIn Ads, Google AdWords
*Mastery in A/B, variant testing
*Proficiency in our marketing stack: GA, Hubspot, Salesforce.com
*Proficiency in programmatic marketing
*Manage marketing performance across lead generation, acquisition/conversion and retention
*Lead and ensure the consistency in messaging, branding, content, look-and-feel of marketing materials and internal communications, coordinating and socializing across the organization
*Develop and execute B2B marketing plans that diversify outside of digital to include OOH, email and direct mail campaigns, webinars, and participation in industry conferences and events.
*Dog-friendly office (a light-filled, Fulton Market office, to boot!)
*Cold brew flows freely!
*Company lunches 2x/week
*Work on an incredible, growing team to build something that matters.