B2C Copywriter

| Chicago
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Have you written copy that zooms past the cliché but reaches the real human experience and hard-hitting specificity that actually causes people to take action?

Are you excited by the idea of working in a sort of marketing laboratory – in which you get to test all your great ideas - and get data back on how successful they were? Mix it up and test again?

If all of this sounds like you – then join us at one of the largest and fastest-growing direct response marketing companies in the country. We’ve grown nearly 1,000% over the last couple of years by emphasizing customer insights, heavy creative testing and an “always follow the data” approach toward driving customer acquisition.

You’ll get to collaborate directly with marketing leaders responsible for well over $100 million in annual ad spend. You’ll get to operate as principle (we are not an agency) – which means you’ll get to take ownership and move fast. You’ll get to work across many media channels – from TV to digital to direct mail. You will report to the Sr Director of Offline Media.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.

Responsibilities:

  • Work with marketing leadership to create copy that creates high-intent consumer response.
  • Guide creative iteration and conceptualization by combining a host of different skills:
  • Product research and differentiation strategies
  • Value prop creation
  • Use advertising intelligence tools like DRMetrix and iSpot
  • Partner with our creative teams to develop concepts and produce excellent work. While focused on copywriting, you will be involved in the entirety of the creative process.
  • Work with marketing channel owners and media buyers to evaluate advertisement performance and Goals, and analyze work pragmatically to create improvements

Skills and Experience:

  • Copy writing portfolio highlighting your skills. 
  • 2+ years of experience working for an agency, in-house at a brand, or freelance copy writing for B2C advertisers, with a focus on direct response style.
  • Experience producing high-engaging content and advertising concepts.
  • BA in advertising, marketing, English, or creative writing.
  • Experience writing for industries like healthcare, FinTech, or travel is a bonus.

Benefits and Perks:

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities and the CDC

#LI-CB1

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • ReactLibraries
    • PandasLibraries
    • Scikit-LearnLibraries
    • NumpyLibraries
    • DockerLibraries
    • JenkinsLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • SpringbootFrameworks
    • AWSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • BlueshiftCRM
    • MarketoLead Gen
    • AmplitudeLead Gen

Location

Our headquarters are located in the River North area of Chicago. Located right outside of the Chicago brown line.

An Insider's view of GoHealth

How does your team reward individual success?

I went through virtual on-boarding, yet leaders across the organization have already found ways to value my contributions and help me apply insights to the business. The opportunity to work together towards the shared mission of improving access to healthcare in America is a reward in and of itself.

Siddhant

Strategic Insights Lead, Revenue & Growth Strategy

What makes someone successful on your team?

To be successful on Operational Analytics, you have to create solid relationships with your business stakeholders. Those relationships are immensely helpful when it comes to completing urgent requests, furthering your business context, and gaining new responsibilities. They can also be what makes the next step of your career come to fruition.

Jaime

Senior Data Analyst

What are GoHealth Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
At GoHealth you will find a very interactive [email protected], WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring Practices that Promote Diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid Holidays
Paid Sick Days
Employees can use our open PTO policy towards sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Pre-COVID-19 Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
We have runners groups, volleyball groups and other
Fitness Subsidies
Home Office Stipend for Remote Employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

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