About Green Thumb Industries:

Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which they serve. Green Thumb manufactures and distributes a portfolio of branded cannabis products including Beboe, Dogwalkers, Dr. Solomon’s, incredibles, Rythm and The Feel Collection. The company also owns and operates rapidly growing national retail cannabis stores called Rise™ and Essence. Headquartered in Chicago, Illinois, Green Thumb has 13 manufacturing facilities, licenses for 96 retail locations and operations across 12 U.S. markets. Established in 2014, Green Thumb employs over 1,700 people and serves thousands of patients and customers each year. The company was named a Best Workplace 2018 by Crain’s Chicago Business and MG Retailer magazine in 2018 and 2019. More information is available at GTIgrows.com.

The Role

The Brand Director will manage the direction of Rythm, Green Thumb’s largest CPG business, in addition to Dogwalkers and &Shine. This position requires an exceptional, dynamic and high energy leader who believes in the power of brands to deliver transformative products, services and experiences to meet consumer needs. With strong communication, creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for the Rythm, Dogwalkers, and &Shine brands. The Brand Director will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization.

Responsibilities

• Build and oversee the development and execution of the Rythm, Dogwalkers, and &Shine brand strategies to ensure continued leadership within the high growth cannabis industry.
• Develop, implement and manage annual brand plans for Rythm, Dogwalkers, and &Shine in conjunction with Green Thumb’s long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.
• Establish and lead the new product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven and profitable.
• Manage external and internal creative and media agencies as well as regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.
• Coordinate all new product launches with sales, retail, and operations (pricing, forecasting, procurement, commercialization and production).
• Analyze profitability of products and customers; perform necessary cost-reduction measures to ensure existing and new products meet or exceed profit margin requirements and eliminate those that do not meet requirements.
• Establish and maintain key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
• Manage brand P&Ls, including development of volume and spending forecasts.
• Lead a team of 2 (Brand Manager, Assistant Brand Manager), with the potential to expand leadership responsibilities over time.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of progressive brand management experience in the CPG industry with a minimum 2+ years of people management.
• Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
• Experience in new product development, with familiarity in the Stage Gate process.
• Strong attention to detail and comfort with ambiguity.
• Ability to work cross-functionally with operations, finance, and sales.
• Strong commercial and financial acumen, with experience in P&L management.
• Ability to identify and apply critical consumer insights to new product development, with experience applying varying research methodologies (qualitative and quantitative) to the process.
• Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.
• Demonstrated skill in leading strong cross-functional teams.
• Demonstrated success in an early stage and or rapidly growing business.

Additional Requirements

• Highly motivated, self-directed, innovative and able to work independently and cross-functionally with keen judgement, common sense and resourcefulness.
• Adapts and thrives in a demanding, ambiguous, fast-paced environment.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Must have a solid understanding and/or come to master the Medical Marijuana laws, rules and regulations set forth by the state and the various state regulator agencies; a pursuit to further their understanding and knowledge of the industry and the laws is appreciated and commendable.
• Must pass any and all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.

At Green Thumb, we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. Green Thumb is proud to be an equal opportunity workplace.

We can't wait to meet you.