Brand Manager- Disruptive Innovation
Description & Requirements
Are you ready to trailblaze a new way of working? Lead some of the biggest innovations across Kraft Heinz? Create new capabilities that reimagine how we innovate? As part of Disruptive Innovation- the Brand Manager- Disruptive Innovation will be a part of building both what we bring to market and how we do it that will be game changers for Kraft Heinz and the food industry as a whole.
This role will sit in the Growth Office on the Disruptive Innovation team and be responsible for pioneering new agile innovation methodologies to bring consumer driven innovation to market. The Brand Manager- Innovation will be a key member of a small- focused cross functional team to bring new products- new business models or new channels to life by developing and implementing agile in-market experiments in pursuit of scaling the launch.
This position requires a candidate that is a self-starter- strategic thinker- creative problem solver and driver of results. This approach to disruptive innovation is new within the growth organization so the individual needs to be flexible- have a growth mindset- and be comfortable with ambiguity. This role will require a high level of collaboration with the business units- agency partners & cross functional team to develop the strategy and execute the launch. This individual will support the end-to-end direction from creating the vision & pipeline- building out the product or business model- all the way through in-market experiments and ultimately launch. If you are ready to roll up your sleeves in this dynamic role- team- and space- we want to hear from you!
Responsibilities
- Leading a top initiative with support of external agency partners that serve as core team
- Lead key initiatives- including but not limited to: strategic vision- pipeline creation- development and execution for the proposition
- Own and design a fit-to-win capability to build out and rethink how we innovate at Kraft Heinz
- Develop and implement experiments to Test- Learn and Iterate solutions with consumers and retailers
- Support test market launch and building plan to scale launch
- Champion for Design Thinking and Scrum methodologies across KHC
- Own the P&L- competitive analysis and retailer sell-in materials (in partnership with business unit)
Qualifications
- Bachelor's degree required- MBA preferred
- 4+ years of experience in marketing for an established or startup CPG company
- Consumer centric & growth mindset - learn fast vs. avoid failure
- Prior or relevant experience working in Consumer Packaged Goods (CPG) & Innovation a plus
- Experience with Design Thinking- Lean Start Up & Agile Teams (SCRUM) a plus
- Experience in agency management & cross-functional team management; self confident individual who can work collaboratively
- Strong personal motivation in fast-paced- often ambiguous environment- with a bias for action
- Demonstrated ability to influence teams and experience managing multiple stakeholders
- Strong "big picture" perspective- while also delivering the innovation initiative at hand
- Outstanding verbal- written and interpersonal communications skills to internal/external partners
- Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space- bringing forth insights and recommendations to integrate into overall strategy
- Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
- Excellent organizational and project management skills
- Understanding of Financial P&L
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].