Description & Requirements
The Brand Manager is responsible for general leadership of the business category and primary P&L performance. The role coordinates Marketing- Sales- R&D and Quality- Finance and Operations efforts to achieve volume and income plans for the category and has responsibility for general P&L performance. This position is best suited for someone with a strong bias for action and excellent communication skills who is comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon deadlines
Key Components of the role

• Lead the development- communication- and execution of business and marketing strategy for assigned categories.
• Develop and execute a five-year growth plan- including a review of profitability- customer and sku mix- and innovation and portfolio renovation.
• Collaborate extensively with brand platform teams and away-from-home customer marketing- taking on the role of leader in both directions
• Sets category priorities and leads cross functional teams- Marketing Services and Marketing Agency activities to achieve the category business goals.
• Understand market dynamics and continually refresh category SWOT and competitive analysis.
• Collaborate with Finance to provide business trajectory guidance- forecasts- and implement a pricing strategy.
• Utilize business analytics (equity- share- volume and revenue drivers- competition) to tell stories and drive business objectives
• Collaborate with Demand planning- Operations- and Sales to accurately forecast customer demand and proactively manage production inventory.
• Provide product category training and insight to all internal functions- including development of collateral material to support growth.
• Initiate special projects across categories to dive overall growth- including digital expansion- co-branding- co-manufacturer expansion.
• Drive discussions during management presentations with platform GM- and business unit President

Minimum Qualifications

• Bachelor's degree required
• 3+ years experience in marketing- operations- R&D and/or sales preferably in the food ingredient industry.
• Willing to travel 10%
• Solid leadership and drive for results
• Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
• Experience with marketing campaign development
• Experience in cross-functional team management
• Ability to handle simultaneous projects and deliver in agreed upon timelines
• Ability to perform trend analysis utilizing raw volume data
• Understanding of Financial P&L

About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].