ABOUT THE ROLE

You will be part of the team that’s re-envisioning the Pangea brand, working closely with multicultural agencies, data science, and your marketing partners. This means you’ll play a key role in defining what the world thinks about Pangea. You will do this by helping lay the strategic foundation of the Pangea brand and championing the brand internally.

Part brand strategist

You love challenges that require a blend of creative, strategic and analytical thinking. You will help define the brand and how we use it across a range of dimensions — storytelling and messaging, tone of voice, naming, design and experience. These principles will help make the brand distinctive and recognizable externally, and easy to use internally. This is an opportunity to redefine not only our brand, but the category.

Part brand manager

You are a master at working with other teams and helping them find creative, on-brand solutions that accomplish their objectives. You will monitor brand health metrics and competitive moves to help keep the brand focused yet fresh. You will help your colleagues understand the brand, be inspired by it and apply it — from in-person workshops to tutorial videos to branded culture initiatives. This is an opportunity to

build our brand management function from the ground up.

Hit goals and fail fast

You have a bias towards action and can keep up with the pace of innovation. We are a nimble and fast-growing company, we have high standards and high goals to achieve which means no job is too small and every job is hands-on.

RESPONSIBILITIES

Guidelines

• Create guidelines and other self-serve tools that explain the brand’s “why” (rationale behind brand decisions) and “how” (what colleagues and partners need to know to use it).

 Training

• Develop a variety of ways to make it easy for employees to understand the brand, be inspired by it and apply it correctly.

Messaging

• Develop and apply messaging frameworks so we tell a consistent story across touchpoints.

Naming

• Partner with product and product marketing teams to name new products/features

Voice

• Help define and infuse our brand voice in all of our writing across all of our marketing channels, product and customer facing operations.

Research

• Own the ongoing brand tracker, to evaluate our brand building performance and work with the Head of Brand to build a plan to improve it.
• Be our in-house expert on competitor brand moves.
• Partner with the research team to define, run and evaluate new primary market/customer research, as needed.
• Competitor features tracking.

Briefings

• Communicate brand strategy and marketing campaign strategy into inspiring and actionable briefs to bring the brand to life internally and in external activations.

Media Buying

• Work with multicultural agencies and experts to place media in TV/Radio. This requires a near real-time planning and execution due to the nature of these agencies.

Partnerships

• Identify unique opportunities that will allow Pangea to get in front of the right audience.

Editorial Calendar

• Develop culturally relevant editorial calendars that will be the guide for content development across all channels.

Hands-on problem solving

• Help colleagues distill customer insights into actionable solutions that support their business/marketing goals and help build our brand.

QUALIFICATIONS

• BA/BS degree or equivalent.
• 3-5 years experience in brand strategy and/or management either on the consulting/agency side or in-house, ideally both.
• Fantastic writing skills (e.g., storytelling, messaging, brand guidelines copy).
• Ease with data analysis (e.g., tableau, spreadsheets).
• Experience in technology or eCommerce a plus.
• Experience with multicultural marketing a big plus.
• Ability to speak another language a big plus.

Pangea is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.