Home Chef

Home Chef is a meal solution provider through online meal kit delivery service and in store.

Hybrid

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Brand Marketing Director

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Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.

As a Brand Marketing Director you are responsible for driving sales and building brand through the development and execution of all brand strategies and plans. Reporting to the VP of Brand Marketing, you will work closely with all parts of the Home Chef marketing team (e.g. Creative, Media, Retail and Retention Marketing), other parts of Home Chef (e.g. Legal, Ops, Menu) and external partners to develop marketing strategies, content and creative. You will be responsible for assessing performance of content and creative to improve future work. We are looking for someone who is passionate about the home cook and how Home Chef’s brand benefits can help make customers’ cooking simpler and more enjoyable. You are strategic, creative, detail oriented and a strong leader.

Responsibilities

Develop Home Chef Brand Strategy:
In close collaboration with Marketing and Menu leadership, refine Home Chef’s brand strategy for our core platform (existing products through e-commerce), new products and new channels (e.g. grocery)
Lead integrated marketing plan process, driving omnichannel strategies and plans through collaboration with internal partners (e.g. creative, media, PR, retail) and external agencies
Develop the Marketing Calendar
Generate consumer insights from data and research, including any related consumer testing of brand marketing, including, but not limited to positioning, naming, campaigns, creative
Lead Campaign Development:
Develop campaign briefs
Collaborate with in-house creative team and external advertising agency to develop campaigns
Lead cross-functional content development process for all national and local campaigns, including digital, social, email, TV, print, merchandising
Identify key marketing messages and channels and potential 3rd party partnerships for our target audiences
Launch and Monitor Campaign:
In close collaboration with the Campaign Manager and our in-house media team and retail team, successfully deploy all marketing campaigns
Monitor and analyze campaigns, including postmortems
Lead the Brand Marketing Team:
Manage the performance and development of the brand team and agency
Initially will have one direct report; may scale over time as company needs grow
Qualifications:
Strategy
Develop brand strategies, plans and objectives
Write compelling and persuasive briefs
Lead cross-functional teams
Consumer Insights
Analyze and activate on consumer insights
Lead consumer testing of brand marketing
Able to write compelling and actionable briefs
Program Management Skills:
Able to easily move between high level strategy and detailed tactical execution
Able to develop and manage campaigns and keep team aligned
Responsible attitude, confidence, autonomy, proactivity, attention to details
Easily move between multiple campaigns and other commitments
Strong organizational skills, able to complete tasks in a timely manner while balancing time, multi-tasking and interruptions
Creative:
Experience in developing, evaluating and producing advertising content across all mediums
Highly creative and imaginative, able to produce innovative and original ideas
Ability to provide thoughtful, constructive input to creative partners (both internal and external)
Experience:
Bachelor's degree from a four-year college; MBA preferred
8+ years of total work experience with some experience in marketing with a brand or consumer-facing company
Food industry experience a plus

Perks/Benefits:

Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
Direct access to senior management – our leadership team works alongside our team members every day
Comprehensive medical, dental, and vision insurance
Generous paid time off (PTO) policy
401k program
Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees
Cold brew coffee on tap at no charge
Employee discounts for Home Chef meal kits
Free lunch every Friday and snacks and beverages on hand every day
Casual dress

Home Chef is an equal employment opportunity employer

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Mikiel Curtis

Diversity, Equity and Inclusion Manager

INCLUSION ALL AROUND

Ensuring employees can work authentically

Mikiel Curtis believes that diverse environments offer greater exposure to different ideas and skills, which encourages everyone to share their unique selves. That’s why he’s so eager to build upon Home Chef’s current diversity efforts. Curtis is especially excited to extend some of the corporate office’s equity initiatives, such as employee resource groups, to teams based at Home Chef’s plants nationwide. “It’s important that associates at our facilities feel a sense of belonging when they go to work every day,” he said.

I love that I get to cultivate an environment that allows people to flourish as their authentic selves.

Stone S.

Senior Director of Business Analytics

Building Culture

Creating a welcoming environment for all

As a leader, Stone knows that one of his responsibilities is to mold the culture of his team. The senior director of business analytics works with Home Chef’s human resource partners to bring in candidates that have diverse backgrounds and a wide range of experience. He also places a high priority on building a welcoming environment where everybody feels comfortable expressing themselves.

Some of the most impactful aspects that we as leaders across the organization can have is in how we build out and shape the culture of our teams.

Maya Iyer

Senior Manager, New Product Development

CREATING CONNECTIONS

Hosting events that bring everyone together

Iyer is a senior manager of new product development, but she also plays an active role in Home Chef’s cross-functional group, HC Connect. The group organizes social events that promote a sense of belonging across the company and also collaborates with the many affinity groups at Home Chef. Recently, Iyer attended a Mardi Gras trivia night where she learned about Creole culture and Spanish law.

I try to attend as many events as possible. I want to support my peers, but I also walk away with more than I expected, whether it’s a piece of trivia or understanding someone’s perspective in a new light.

What are Home Chef Perks + Benefits

Culture

Volunteer in local community

We offer volunteer days at The Greater Chicago Food Depository. Our Employee Resource Groups are actively engaged in volunteer events throughout the year.

Partners with nonprofits

Home Chef has partnerships with The Greater Chicago Food Depository and Feeding America.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Employee resource groups

Flexible work schedule

You know your schedule best!

Remote work program

Diversity