Campaign Marketing Specialist
We are seeking a Campaign Marketing Specialist to join our growing team! You will be a key player in planning marketing activities and growing Bounteous brand recognition with our prospective clients.
You will work closely with the Bounteous business development team and practice leaders to develop and grow relationships in key verticals, ultimately driving marketing qualified leads.
The marketing vision at Bounteous is to enable greater visibility and create more opportunities to reach key stakeholders at pivotal turning points in the decision-making process. Through our industry partnerships and joint offerings, we distinguish Bounteous from other channel and brand partners by providing unique POVs and paving the way in providing best-in-class digital experience solutions.
Role and Responsibilities
- Support the marketing department's initiatives with the planning, execution, and tracking of marketing programs such as email campaigns, event, social media, and content marketing for key enterprise service offerings
- Establish regular touch points with key stakeholders to discuss new prospects, existing accounts, marketing plans, and align on next-steps
- Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
- Generate leads and opportunities through high-quality marketing events with partners such as conferences, webinars, and in-market events
- Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
- In collaboration with internal stakeholders and external partners, develop content and perform outreach to drive event attendance
- Perform post-event outreach and follow-ups
- Assist in developing speaker proposals and talk tracks for our thought leaders at industry conferences
- Identify industry trends, attend partner webinars, and review analyst reports in order to leverage key learnings and share insights with members of the larger team
- Maintain content calendars, email results trackers, and collaborate with product SMEs on development of blogs and white papers
- Cultivate and maintain knowledge of digital transformation and technology trends through constant education
- Attend industry events such as meet-ups, virtual webinars, association events, conferences, and trade shows to provide feedback on market and product trends
- Become well-versed in Bounteous solution offerings, services, and capabilities
Preferred Qualifications
- 2-5 years previous experience in digital transformation consulting or with a digital agency
- Experience driving leads and planning marketing activities
- Exceptional written and verbal communication skills
- Great project management skills
- Strong interpersonal skills and an ability to build relationships internally and with partner marketing and sales contacts
- Driven and ambitious individual with a strong desire to succeed
- Highly organized with strong attention to detail
- Excellent computer skills, including Excel and PowerPoint
- Knowledge of email marketing, web analytics preferred
- Marketing, business, or communications degree preferred
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If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
Bounteous is willing to sponsor eligible candidates for employment visas.