Chief Marketing Officer at Bento for Business

| Chicago
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Bento for Business was founded on the basis that traditional banks are failing small businesses. From limited online and mobile options to narrow product sets, legacy practices and platforms

are not meeting the needs of today’s business owners. As such, Bento’s vision is to be the modern business banking platform for SMBs. The company’s first killer app solves the $3.7 trillion employee expense abuse problem -- a card-based digital spend management solution enabling businesses to proactively manage and control employee spending at the point of sale, prior to


The company is enjoying significant business momentum. Just in the last year we have:

  • Tripled revenues
  • Doubled our customer base
  • Launched 2 significant new products
  • Added some exciting new distribution partners
  • And just closed a new round of funding to fuel growth

We have seen tremendous growth with 1 product and 1 main marketing channel and with a massively improved product set and ecosystem, we are now ready to build upon this momentum and accelerate growth.

To do this, the company is looking for a seasoned customer-centric, modern marketing executive to build market awareness, and develop and execute high-performance acquisition and loyalty marketing strategies.

Working from the company’s main office in Chicago, IL, the Chief Marketing Officer (CMO) will be responsible for the full gamut of marketing disciplines, including demand generation, communications, sales and channel enablement, and customer marketing. As a critical member of the management team, the CMO will own the creation, management and execution of on and offline acquisition, onboarding and retention strategies and plans that enable Bento to achieve its financial goals and become the recognized leader in modern SMB financial services.

The CMO will

  • Take a customer-minded, data and experience-driven approach to the marketing of Bento.
  • Lead all aspects of the go-to-market plan, including identification of key influencers, buyers, industries and segments; product packaging and pricing; and customer acquisition, expansion
  • and retention.
  • Devise and continually optimize the demand generation mix to drive aggressive sales and ROI
  • growth via ecommerce and inside sales channels.
  • Build and bolster a world-class, modern marketing team; continually assess talent to identify
  • specific organizational needs and opportunities; discern coaching and mentoring opportunities and implement the optimal organizational changes necessary to deliver against the company plan.
  • Be a customer and market advocate, taking a proactive approach to press and influencer relations and ensuring that Bento and its CEO are viewed as thought leader and innovator.
  • Work closely with product, sales and success leadership to ensure the organization has a complete view of the customer.
  • Work cross-functionally as a leader, operator, orchestrator and facilitator.

The Person

  • Sharp executive who applies data, creativity, experimentation and modern marketing practices to drive strategy, energize marketing and satisfy customers.
  • Marketing expert who knows how to acquire customers in the small business segment via ecommerce and inside sales channels; financial services experience helpful, but not required.
  • Thinks about marketing success in a holistic way; applies multidisciplinary, “whole-brain”
  • approach to problem-solving.
  • A successful track record of leading, managing and delivering ROI to B2B marketing
  • organizations within a well-regarded, high-growth, successful transactional business.
  • Understands what it takes to be successful working in a high-growth, entrepreneurial environment at a senior management level of responsibility. Highly adept at building strong
  • relationships at executive levels, with sales teams and cross-functionally.
  • Relentless about using quantitative and soft skills to achieve measurable marketing success;
  • analytical and flexible, grasps nuances.
  • Establishes company leadership in new or reinvented categories, using metrics to gauge
  • performance.
  • Strategic about using modern marketing practices and channels to drive and continually
  • optimize performance of the acquisition funnel and throughout the customer journey
  • Proven sales enablement leadership, resulting in significant increase in sales effectiveness.
  • Exceptional, strategic communications skills, particularly with customers, partners, industry
  • press and analysts.

Personal Characteristics

  • Rigorous, creative thinker who approaches marketing to get measurable results without compromising on company values
  • Force of nature with the innate fire and drive it takes to be outstanding
  • Energetic, dynamic, passionate, assertive and tenacious
  • Has the courage to test, refine and implement new ideas
  • Personal flair and influence; inspires others to action
  • Customer-focused and commitment to quality service (internally and externally)
  • Motivated team player with desire to grow a successful company and develop staff
  • Excellent group presentation and interpersonal skills, with an ability to write and speak succinctly
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • ChartioAnalytics
    • IllustratorDesign
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    • PhotoshopDesign
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    • AsanaManagement
    • ConfluenceManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • PardotEmail


Centrally located in the loop--we're convenient to transit, close to the river, and high in the sky.

What are Bento for Business Perks + Benefits

Bento for Business Benefits Overview

We have a responsibility-based culture with flexible working hours, comprehensive medical & dental benefits, commuter & FSA benefits, equity participation, unlimited vacation and most of all, the opportunity to make a huge impact in a venture with huge potential. Our office in the Loop is conveniently located near public transportation. Come join us!

Volunteer in local community
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Bento's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually.
Dental Benefits
Bento's dental plan covers 100% of the cost of preventative care, including x-rays.
Vision Benefits
Bento's vision insurance plan provides 100% coverage for annual eye exams, and lenses after a $20 copay. Frames and contact lenses are covered up to $130.
Health Insurance Benefits
Bento's health insurance plan with UHC covers most employees' out-of-pocket costs, depending on several plans to choose from based on personal preference.
Onsite Gym
Bento employees are eligible for free membership in the fitness center located in our building, complete with new fitness equipment, classes and locker room.
Retirement & Stock Options Benefits
Company Equity
Bento offers stock options to all employees.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Bento offers flexible work hours based on approval by your manager.
Vacation & Time Off Benefits
Unlimited Vacation Policy
All Bento employees can take as many days off as they need, all year, provided they work it out with their manager and give sufficient notice.
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
T-shirts and jeans are the norm although we do have the occasional 'funny hat' day!
Commuter Benefits
Bento offers pre-tax commuter benefits for all employees.
Company Outings
We have an annual team outing and a holiday party, as well as other fun outings on occasion.
Free Daily Meals
As a Bento employee, you get your own Bento Visa card with a daily lunch budget to be spent at any restaurant of your choice.
Stocked Kitchen
The kitchen is always stocked with artisanal coffee, tea, sparkling water, fruits, and a variety of healthy snacks suggested by employees.
Happy Hours
Happy hours are hosted on occasion.
Professional Development Benefits
Cross functional training encouraged
Online course subscriptions available
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