McDonald's Global Technology
McDonald's feeds and fosters communities in more than 100 countries worldwide.
Hybrid

Communications Supervisor, PR & Engagement

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Company Description

 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.

We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.

Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It's set up to be a global hub that cultivates innovation. Take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to communicate with your team around the globe! Our office helps us connect with each other like never before. Participate in monthly organized events, enjoy massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites. Needless to say, you’ll be lovin’ it here!

 

Job Description

 

As the Supervisor of Brand PR & Engagement Communications for McDonald's USA, you will help create and manage the perceptions of one of the most recognized brands.

Reporting to the Manager of Brand PR & Engagement Communications, the Supervisor will be responsible for developing and managing communications priorities to support the McDonald's U.S. business and brand, including customer experience, food/menu news, value, family business and field communications. The Supervisor will also need social media and influencer marketing experience as they will work closely with program managers to develop and execute content.

In this role, the Supervisor will proactively interface with cross functional business partners and assist in providing counsel on communications programs that effectively reach and engage defined audiences (e.g., customers, earned media, influencer marketing, third party organizations, etc.) with McDonald's brand story and messages, drive awareness and sales and protect/enhance overall brand image.

Communications Strategy & Counsel

  • Assists with execution of public relations strategies for defined focus areas including consumer engagements and promotions, including customer experience, new food/menu news, millennial marketing programs, value and family business campaigns
  • Aligns communications and PR strategy with supported U.S. Business departments such as Marketing, Social Media, Digital, Menu Innovation, Operations, Legal and McDonald's Corporate Communications Team
  • Aligns communications and PR strategy with other U.S. Communication departmental areas (e.g., media relations, public affairs, internal and management communications)
  • Become a Subject Matter Expert (SME) on effective ways to reach and engage key external audiences (e.g., media, influencer marketing, customers and general consumers) with McDonald's brand story and messages
  • Gathers, analyzes and incorporates appropriate brand and industry best practices to ensure that communications and PR strategy and programs resonate with and motivate our audiences
  • Identifies and applies new, creative ways to reach and engage external audiences
  • Seeks ongoing development opportunities to strengthen individual leadership and counsel
  • Measures and reports on success of communications and PR strategy for ownership programs
  • Writes and edit press releases, media statements and other relevant communications materials
  • Leverages data and customer insights to back up thinking and decisions

Relationship Building

  • Develops and maintains relationships with key stakeholders across the U.S. Business, especially with those departments and individuals that the Brand PR & Engagement Communications team supports as well as with Owner/Operators, marketing and national and local PR agencies
  • Demonstrates teamwork within Corporate Communications and the U.S. Communications team as a whole i.e., supporting team members, providing coaching/mentoring, identifying ongoing opportunities to contribute to cross-functional initiatives
  • Develops and maintains relationships with external McDonald’s partners to support ongoing initiatives
  • Represents U.S. Brand PR & Engagement Communications both internally within the McDonald's system and externally at industry and business functions, events, etc. Brings back knowledge and new information to the team and department in order to further collective skills development, leadership

Resource Management/Administration

  • Assists in managing all resources related to ownership of communications and PR programs (e.g., budget, agency support, team support, etc.)
  • Ensures that all programs are kept within established budgets
  • Provides Manager with regular updates on resource management (e.g., program management, agency support, etc.).
  • Complete all routine administrative functions (e.g., expense reports, budgets, etc.) in an accurate and timely fashion

Agency & Vendor Management

  • Learn the intricacies related to national/regional PR agencies and assist in the development of communications strategy and PR programs to support ownership areas with agencies
  • Learn our social media platforms and effectively work with our U.S. Social partners
  • Develop knowledge of McDonald’s agency dynamics and work cross-functionally with integrated agencies supporting other functions
  • Monitors quality of work and provides ongoing feedback and counsel in ownership areas to agency partners to help them meet objectives, deliver the best work
  • Monitors and guides agency spend against established budgets to ensure effective resource management

 

Qualifications

 

  • Undergraduate degree in Communications, Public Relations, Marketing or other related field
  • Public Relations, Integrated Marketing, Influencer Marketing, or related McDonald’s experience
  • Experience in public relations, media relations and engagement through social media is a strong plus
  • Past experience working with public relations creative agencies and/or cross-functional teams
  • Familiarity with traditional and social media monitoring tools and related metrics reporting
  • Must enjoy working in a fast-paced, multi-tasking, deadline-oriented dynamic environment with constant change
  • Previous experience communicating and building relationships across levels and functions of an organization
  • Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within a deadline-driven environment
  • Detail-oriented, self-starter and good team player
  • Creative thinker solid experience in concept to execution of new ideas
  • Proactive and solution oriented problem solver
  • Curiosity and drive to develop a deep knowledge of the McDonald’s business and system
  • Ability to influence others outside direct line of control, management
  • Knowledge of AP style, including excellent writing, design and presentation skills

 

 

Additional Information

 

 

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected] 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

 

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What are McDonald's Global Technology Perks + Benefits

McDonald's Global Technology Benefits Overview

McDonald's benefits and compensation program is designed to attract, retain, and engage talented people who will deliver strong performance, and help McDonald's achieve our business goals and objectives.

Our team members enjoy:
- Vacation days, personal time and holidays
- Medical, dental and vision coverage, plus other insurance options
- Annual and long-term incentive programs
- Summer hours
- Sabbatical program
- 401K program with company match

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Open office floor plan
Flexible work schedule
McDonald's provides employees with a flexible work schedule that includes Summer hours, Core hours, Compressed week, Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
We believe in a seismic and bold value proposition where every individual feels their culture, identity, and experiences are valued and respected in our 10 Employee Business Networks.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
McDonald's provides both short and long term disability benefits at no cost to you.
Dental insurance
McDonald’s Dental Plans allows you to see the dentist of your choice and provides coverage for preventive, basic, major and orthodontic care at 100%.
Vision insurance
McDonald's Vision Plan provides eye exam coverage and benefits that reduce your costs for prescription eyewear, contact lenses and laser vision correction.
Health insurance
McDonald’s offers medical plan options to help pay for the cost of health care when you need it. During enrollment, you can sign up for the insurance and pick which plan is best for you.
Life insurance
McDonald’s automatically gives you basic life, dependent life, accidental death and dismemberment (AD&D) and Business Travel Accident Insurance (BTA) at no cost to you.
Pet insurance
Financial & Retirement
401(K)
401(K) matching
Once you’re eligible for the company match, McDonald’s will match your contributions with $1 for each $1 you contribute up to a maximum of 6% of your annual pay, up to IRS limits.
Company equity
Performance bonus
Charitable contribution matching
McDonald’s Matching Gifts Program encourages employee support of not-for-profit organizations. Under this program, McDonald’s gives $1 for every $1 you contribute, up to $5,000 a year.
Child Care & Parental Leave Benefits
Childcare benefits
McDonald’s has agreements for employee child care discounts to help you with the cost of child care while you work.
Generous parental leave
McDonald’s provides four types of Parental Leave, and you may be eligible for one or more of the types of leave listed: Paid Parental Leave, Maternity Leave, Adoption Leave, Unpaid Parental Leave.
Family medical leave
The Family and Medical Leave Act (FMLA) and certain state laws allow you to take unpaid leave to care for yourself and your qualified family members, as long as you are eligible.
Adoption Assistance
McDonald’s Adoption Assistance Program helps with the costs of adopting a child. The child must be under age 18 and not related to you by blood or marriage.
Vacation & Time Off Benefits
Generous PTO
McDonald's employees receive between 15 and 25 days per year of paid time off based on years of service.
Sabbatical
Eligible employees get 40 days of paid sabbatical after their first 10 years of working at McDonald's
Paid holidays
Paid sick days
McDonald's employees receive 100 hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored happy hours
Happy hours are hosted on Thursdays in the summer, and twice a month on Thursdays during the remainder of the year.
Onsite office parking
McDonald's offers employees paid on-site garage parking.
Onsite gym
We have an 8000 square foot gym on our 9th floor with best-in-class equipment, classes, personal training, and magnificent views of the city!
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Promote from within
Continuing education stipend
Paid industry certifications

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