You will be part of the fast-pace, performance-driven team that’s re-envisioning the Pangea global brand. Working closely with brand, tech and customer service teams. You’ll play a key role in defining what the world thinks about Pangea. You will do this by helping lay the strategic foundation of the Pangea brand by building our community on social media, manage and write for our blog, and develop deep relationships with our brand influencers.

Summary:

• Social Media Channel Strategy & Execution

• Manages Content and Development of Blog

• Manges Brand Influencer Program

• Manages Brand Reputation on Review Sites

• Copywriting (English and Spanish)

The Community Manager will develop, recommend, and execute marketing programs and campaigns to drive brand engagement, brand perception and overall customer interaction across a variety of touch points within a multi-channel environment.  This position will have a full 360 view of our multicultural community and help to develop and define Pangea’s voice within it.

This role requires more than just being able to run social media platforms and read analytics (though you will need to do that too). This role is about harnessing and growing Pangea’s unique international community of people from Latin American, India, China, the Philippines, and many other countries.

You will run Pangea’s social media channels and blog. You will work in close collaboration with brand marketing, product, creative, and customer service. So being able to communicate goals, actions, and follow ups clearly and setting expectations properly among partners and stakeholders is of the utmost importance.

RESPONSIBILTIES

• Develop and implement effective marketing strategies to grow Pangea’s Spanish and English speaking social communities, increase user-engagement and brand sentiment.

• Build relationships with key influencers that align with Pangea’s core value proposition.

• Work with Brand Managers and stakeholders to develop and maintain the editorial calendar for the blog and the content calendar for all social marketing channels.

• Manage social processes, currently: conception, scheduling, creative development, review, QA, deployment, and reporting.

• Monitor and respond appropriately to all social media communications.

• Intake all social requests from all store branches, promote store events, and help build local community engagement.

• Develop strong collaborative relationships with colleagues in branding, creative, copywriting, web design, development/IT and analytics.

• Work closely with the Brand and Digital Director to align social marketing strategies and initiatives with the master marketing calendar.

• Perform analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.

• Responsible for ongoing analysis and quarterly reports of key performance indicators in social media programs.

QUALIFICATIONS

• 3-5 years of proven success in building engaged online communities across multiple social platforms.

• Experience managing social channels through a social platform such as Hootesuite, Sprout Social, etc.

• Strong copywriting skill with the ability to adapt to different voices and tone when needed.

• Must be bilingual and be able to write and speak fluently in Spanish and English.

• Ability to think strategically and creatively, while at the same time developing practical and specific tactics that produces results.

• Must move fast and have a bias towards action. Understand the concept of working in an agile environment and comfortable with the idea of iterating.

• Ability to manage multiple, competing priorities, duties and/or projects.

• Exceptional planning and project management skills.

• Exceptional attention to detail and ability to effectively multi-task in a fast-paced environment.

• Experience in a startup environment a plus.

• Experience in fintech or tech industries are a big plus.