Content Marketing Manager for Health Tech Startup at CancerIQ

| Chicago
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Introduction into CancerIQ

CancerIQ is a venture-backed digital health company that uses predictive analytics to help doctors understand their patient's risk of getting cancer and dying from cancer. By making it faster and cheaper for providers to order cancer genetic testing and interpret results, we improve patient access to life-saving services that can preempt or prevent this devastating disease. We market our solutions nationwide to cancer centers, breast centers and genetics practices, and have grown 30x since emerging from private beta in Spring 2016.

The Role and Responsibilities:

We are looking for a content marketing manager to support CancerIQ's overall growth by driving execution on key content marketing functions, and managing various projects.

Digital Content Creation

You will use content creation tools to help to find the right leads and nurturing them on their journey from awareness to understanding to preference.

  • Drive and execute content strategy based on keyword research and market knowledge
  • Plan content and manage editorial calendar
  • Produce majority of top of funnel content, including weekly blogs, monthly press releases, whitepapers, videos, etc.
  • Conduct research and interviews with internal stakeholders and external partners in order to produce highly authoritative and insightful content
  • Manage executive thought leadership content
  • Optimize content considering SEO and keyword strategy
  • Work with marketing associate to promote content on social media and other channels

Conference and Event Marketing

You will work closely with executives, thought leaders and key internal stakeholders to execute the overall PR and events strategy.

  • Will lead the planning, development, and execution of our conference presentations, webinar events, and other PR-related activities
  • You will own end-to-end event planning; you will establish process and follow up for how we engage customers and prospects before, during, and after each event.
  • Convert conference content into reusable videos, blog posts, and content that can be used long term
  • Establish and track metrics to understand the impact of events and PR efforts

Content Distribution

You will use marketing automation tools in Hubspot to distribute content, with the goal of generating sales qualified leads.

  • Creating and Managing Marketing and Sales Email Campaigns
  • Solicit feedback from the sales team on new content needed to address any objections
  • Working with a copywriter to create new content offers and develop blog post content
  • Guide marketing associate in creating landing pages and forms in Hubspot to distribute content and generate leads

Requirements

Skills Required:

  • 7+ years of experience in lead generation and B2B marketing, preferably for SaaS or other technology start-up
  • Project management skills:
    • Strong project management skills. Ability to manage many complex projects simultaneously and prioritize
    • Excels at project management, developing schedules, task/people assignments, and prioritization; anticipates and adjusts for opportunities, problems, and roadblocks
    • Ability to vet opportunities
    • Coordinate
  • Communication skills
    • Proficiency in written communication with an ear for ‘voice’ and an eye for grammar/spelling.
    • Strong verbal communication skills with the ability to sell ideas well through creative & innovative presentations.
  • Digital marketing experience:
    • Experience developing inbound demand generation strategies and meeting ambitious lead-generation and revenue targets
    • Experience working with Hubspot, and preferably Hubspot Certified in Inbound Marketing and Sales Enablement
  • Startup Fit:
    • Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity.

Benefits

  • Opportunity to work in the cutting edge field of genetics and genomics
  • Direct involvement in the establishment of company culture and operating model
  • Mentorship and guidance needed to prepare for a long-term career in entrepreneurship
  • Health insurance, commuter benefits, other work perks including an on-site gym
  • Become part of a dynamic team of fun, young professionals
  • Opportunity to work in a unique and diverse company
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • RustLanguages
    • ElixirLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • Aha!Management
    • HubSpotCRM

Location

In the River North neighborhood that offers an authentic live-work-play lifestyle. It's right across from the Red Line, plenty of bars and restaurants

An Insider's view of CancerIQ

What’s the vibe like in the office?

We all believe in our product and want to see it succeed, which means we're always pushing the boundaries of healthcare and of ourselves. We work fast and encourage each other, so we learn fast. Here you can propose an idea, see it built and launch it, which you don't get at a larger organization. In my first 6 weeks I released a brand new product!

Hilary Mohs

Product Manager

What does your typical day look like?

I get to sell to people that are excited to hear from me. Our product solves a problem for everyone - including our sales channel partners that I get to interact with and learn from. From drafting proposals & negotiating terms to providing feedback on product & marketing ideas - it's never a dull moment at CancerIQ

Annie Stoik

Account Executive

How has your career grown since starting at the company?

I initially joined to get some practical experience before going to grad school for genetic counseling. While observing workflow and supporting clinical users, I fell in love with CancerIQ's user-centered design process and never wanted to leave. I'm now transitioning to the product team and look forward to a career in product management.

Sadie Freedman

Product Specialist

What is your vision for the company?

Our vision is to be a product-focused, "apple" of the health tech world that is able to build products that make the most complex concepts in genomics easy to understand and apply in everyday care. Sadly there are few healthcare solutons that are simple, elegant, and informative enough that doctors and patients will actually love

Haibo Lu

VP of Product & Customer Success

What kinds of technical challenges do you and your team face?

Healthcare data, specifications, and interfaces tend to be archaic and non-standard across healthcare systems. Developing a modern platform that is inter-operable with old systems requires designing and building around inherent complexities through careful domain-driven modeling, flexible micro-services, and sophisticated adapters.

Chris Bun

Chief Technology Officer

What are CancerIQ Perks + Benefits

CancerIQ Benefits Overview

CancerIQ provides are variety of perks that include but are not limited to
*Unlimited vacation policy
*Onsite gym
*Flexible working schedules
*Opportunities for career development and Job Training resources
*Eligibility for performance bonuses
*Commuter benefits

Culture
Eat lunch together
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
CancerIQ's onsite gym boasts of free membership available to all employees, accessible during working hours and after.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home Work remotely 1 day per week.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Customized development tracks
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