Content Marketing Manager
Content Marketing Manager
We help marketers, loyalty and customer experience professionals at the world's largest brands unlock new revenue by arming them with the technology and expertise they need to succeed in digital mobile marketing & engagement. The Vibes Mobile Engagement Platform enables marketers to easily manage and analyze all mobile communication channels including intelligent programatic text messaging, push notifications, Apple Wallet, Google Pay and mobile web campaigns — all through a single unified interface. Vibes has delivered more than ten billion mobile experiences on behalf of customers that include Dick's Sporting Goods, Ralph Lauren, Chipotle, Discover, Home Depot, PetSmart, Foot Locker and Allstate. To learn more about Vibes, visit www.vibes.com.
We’re seeking a talented content marketing manager to help build Vibes' recognition as a leader in mobile marketing as well as create content that will fuel our demand generation efforts.
As a key member of the marketing team, you will be responsible for Vibes’ entire content strategy spanning all content types and mediums. We're looking for a passionate storyteller and leader to bring a creative perspective to content creation, coupled with a passion for driving results and measuring the impact of their work. This person will report to the Vice President of Revenue Marketing. This role will work from either New York City or Chicago, IL.
We are eager to attract candidates from different backgrounds and are invested in an unbiased interview process. Therefore, our first step in the process includes 3 questions to help us gain insight into your approach to content management before reviewing your work history. Please feel free to not include a resume or your LinkedIn profile in the first step, as we will not review them until after we read your responses. Thank you!
What You’ll Do
- Build overall content strategy and plan, in alignment with core themes and topics related to the overall product and brand.
- Execute against the content plan, including creating “big rock” content for use on the website, webinars, and other collateral.
- Support the development of collateral for the sales team, events, and webinars.
- Oversee and manage external agencies and freelancers and consultants for the development of content.
- Ensure on-page content for the website is optimized for SEO.
- Lead coordination of the production of content assets across marketing team members.
- Manage and coordinate with other team members responsible for the development of content and creative assets, including email nurture campaigns and email campaigns for the Business Development Reps (BDRs).
- Align with the demand generation function for the execution of campaigns.
- Define and develop content performance success metrics and work with marketing operations to develop appropriate reports.
What You’ll Need
- Exceptional writing and editing skills.
- Proven track record in content development across multiple formats for multiple audiences
- Passion for telling compelling stories with data and industry insights
- Ability to take complex ideas and make them simple to understand
- Comfort working in the technology space
- Self-motivated and results oriented approach
Our Core Values:
- Respect, Honesty, and Integrity for All Stakeholders
- Always be Learning
- Relentless Focus on the Customer
- Never be Satisfied
- Create Value
- Seek Accountability and Ownership
Vibes is an equal opportunity employer that encourages and fosters diversity in the workplace. We offer a career building experience in a fast-paced organization and industry.