Content Marketing Manager

| Chicago

About Showpad

At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.
In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.

Key Responsibilities as a Content Marketing Manager at Showpad

  • Writing and Messaging
    • Craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed
    • Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and a reputation of Showpad as a thought leader and information resource.
    • Contribute to social media postings and management of social media accounts and content calendar
    • Update web content, working with digital marketing, product marketing, and creative.
    • Work with product marketing and sales, develop content strategies and materials to support the sales cycle
    • Keep up with current industry trends and topics to ensure effective communications
    • Collaborate with product marketing to develop industry and role-based messaging
    • Copy edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality writing for all Showpad content
    • Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs
  • Content Strategy
    • Develop a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
    • Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content
    • Build and track benchmarks for measuring success and ROI
    • Implement new tools and processes for effective creation and measurement of content.
    • Optimize delivery strategy for each piece, by implementing best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments
    • Ensure that all communications adhere to brand and communications standards and are written in a consistent Showpad "voice"
    • Provide accurate and timely project reporting on all content marketing activities
    • Working with digital marketing, develop and execute campaigns to drive engagement with content
    • Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects
    • Direct Showpad social media strategy
    • Manage Showpad social media presence to grow followers and engagement, particularly among influencers

Skills we are looking for

  • Bachelor’s degree required
  • 2-5 years of experience in marketing communications or writing-focused roles
  • Excellent written skills for online and print
  • Excellent communication and collaboration skills
  • Strong analytical capability
  • Proficiency with Microsoft Office required
  • Experience with Web Content Management Systems, HTML, Marketo, and Adobe Creative Cloud a plus
  • Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities

Key experiences and competencies:

  • Business Savvy and Marketing Maven: The ideal candidate will have deep enterprise SaaS experience and/or have deep experience in ecommerce in retail. S/he will pride him/herself on being ahead of the market. S/he will be passionate about identifying and prioritizing strategic Marketing Communication opportunities and driving overall strategy
  • Data-Driven: The ideal candidate will be responsible for driving all metrics around Marketing and Communications activities to improve ROI
  • Innovation: The ideal candidate will be relentlessly focused on positioning Showpad as an innovator and industry leader through the creation of new and valuable strategies, programs, and features
  • Teamwork: The ideal candidate will be committed to working together in a respectful, transparent and trust-based way in all interactions, large and small

What you can expect from Showpad

Focus on Impact and Growth

We are building the future in sales and marketing where every sales person is successful. As an international scale-up, we aim for yearly double digit growth that opens many opportunities. We want people who thrive in a fast-paced, performance-driven company, who are not afraid to stretch themselves in a fun environment, and focus on impact and growth.

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Technology we use

  • Sales & Marketing
    • WordpressCMS
    • SageCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

Centrally located in the Loop and easy to get to for all commuters. Plus, right above Revival Food Hall, there are plenty of delicious lunch options.
125 S Clark Street , Chicago, IL 60603

Insider's spotlight

What’s the vibe like in the office?

The vibe in our Chicago office is unlike any other startup I've ever been a part of. Everyone is smart, humble and effective. Even though we are all busy, everyone is always willing to offer help or guidance - even if it outside of their wheelhouse. We all genuinely enjoy each other's company and want to see our teammates succeed.

Grace

Office Manager

How do you collaborate with other teams in the company?

Collaboration is absolutely key for my team, since we’re tasked with bringing many different groups together. And as an international organization, we’re building relationships not only across departments, but across the world too. The key for us is to show how we provide value and prove how our collaboration impacts both revenue and culture.

Gauri

Head of Global Business Development and Alliances

What makes someone successful on your team?

On my team, we grit, we grind. We’re resilient and ambitious. We do what it takes to succeed, while ensuring we maintain a thoughtful and genuine approach. We know the buyer experience starts with us and the people that succeed are equal parts authentic and motivated.

Aaron

Senior Manager of Sales Development

We’re building the future of sales & marketing success, by empowering sales & marketing teams to sell the way buyers want to buy. We’re delivering a better buyer experience, intelligent sales content and an analytics-powered platform that’s smarter than traditional sales enablement.

Jason

President & COO

What are Showpad Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidy
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