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Content Marketing Manager

| Chicago

ReviewTrackers is the rapidly growing customer feedback platform trusted by tens of thousands of businesses around the world. Since day one, ReviewTrackers’ content has played a key role in attracting new business to the company and educating customers.

We are seeking a Content Marketing Manager who will help further drive acquisition through our marketing funnel, improve our SEO, and successfully manage a team of writers to do their best work. In this role, you’ll have the ability to shape our content and SEO marketing strategy and impact our inbound marketing strategy in meaningful ways. We’re looking for a creative and logical Content Marketing Manager who is ready to have an impact on a growing company!

What You’ll Do:

SEO

  • Research SEO keywords and create an effective content strategy that drives relevant traffic to an industry-leading SaaS site.
  • Report on key SEO metrics and optimize SEO strategy around content that converts.
  • Be familiar with technical SEO metrics and maintain the technical health of the website by auditing internal links, site speed, etc.

Content Strategy

  • Create and manage strategic content calendars and distribution plans to support lead generation and conversion goals across all stages of the funnel.
  • Strategize and launch innovative campaigns, product launches, messages and tactics that engage the target audience and help us reach our goals.
  • Deliver a strategic approach to run all of ReviewTrackers digital media channels while maintaining our brand guidelines.
  • Collaborate in the development of editorial governance and brand style guides so content is consistent with our brand voice, style, and tone.
  • Build content creation to appeal to different buyer personas and up-market enterprise leads.

Lead Generation

  • Develop an optimized lead generation strategy that understands the nuances of leads in top, middle, and bottom of the funnel and how to appeal to each.
  • Measure lead performance and A/B test leap capture to improve performance.

Management

  • Create an engaging and collaborative work environment for on-site and remote team members.
  • Offer constructive and honest feedback to team members that support their career development.

You Have:

  • 5+ years of content and/or marketing experience
  • Established SEO skills
  • Experience with B2B, SaaS, and technical products is a plus
  • Demonstrated ability to develop or refine a content strategy
  • Google Analytics / Google Search Console
  • WordPress
  • SEMRush or other keyword research tool
  • Proven record of executing to support growth goals
  • Extremely well organized with the ability to manage multiple initiatives at once to deliver on time
  • Sense of ownership
  • Demonstrated collaboration
  • Highly ambitious and self-motivated
  • Comfortable with self-determination and driving initiatives

 

At ReviewTrackers, we foster an inclusive, dynamic, enjoyable yet challenging team environment. We value creating a team that has a diverse set of backgrounds and respect a healthy expression of diverse viewpoints. We encourage our team to experiment with new ideas. Come join us as we continue to change the way businesses interact with their customers. ReviewTrackers is an equal opportunity employer.

ReviewTrackers is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • Node.jsFrameworks
    • RabbitMQFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • FullStoryAnalytics
    • FigmaDesign
    • Pivotal TrackerManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • IntercomEmail
    • SendGridEmail
    • FullContactLead Gen

Location

River North neighborhood with a short walk to dozens of lunch spots and a short jaunt to the CTA Blue, Brown and Red lines and multiple bus lines.

An Insider's view of ReviewTrackers

What’s the vibe like in the office?

You can feel the energy the minute you walk in the door because of the Sonos speakers that are always bumping great tunes. I can see everyone from my desk and easily make my way to the CS, Marketing, Engineering, or Product pods for feedback and questions. We also have lunch tables and a kitchen for meeting spots and informal gatherings.

Jamie Mayer

Solutions Consultant

What does your typical day look like?

My days consists of multiple tasks such as calling the leads that come in, running product demos, or following up with prospects. The most exciting part of my day is talking to people who are genuinely interested in ReviewTrackers and showing them our amazing and valuable product.

Abigail Bottjen

Inbound Account Executive

How does the company support your career growth?

Constant feedback and communication are crucial to my growth. Developers on the team provide crucial feedback, and they’re always available for questions. Our V.P. of Engineering is willing to provide extra resources such as books or online courses, and he has weekly one-on-one meetings where we discuss my work and resolve any issues.

Saul Ocampo

Software Engineer

How do you make yourself accessible to the rest of the team?

As the CEO and Founder of the company, I make it a goal to have lunch with members of the ReviewTrackers team every week. I enjoy getting to know everyone better and learn what drives them. These casual lunches make me more accessible to the rest of the team while allowing them to get to know me on a more personal level as well.

Chris Campbell

CEO

What makes someone successful on your team?

A member of the Customer Success team must have a collaborative attitude. We are a small team, and everyone has to be willing to help in situations that might be outside of their role but have a larger impact on the team's performance. Varying situations and the growing number of clients means that you need to be adaptable and prioritize tasks.

Kelly Holme

Customer Onboarding Specialist

What are ReviewTrackers Perks + Benefits

ReviewTrackers Benefits Overview

100% company paid premiums for health, dental, vision, life, short-term disability, and long-term disability insurance
Blue Cross Blue Shield healthcare benefits available for both individuals and families
Company sponsored 401k match
Company stock options
FSA
Pre-tax transit benefits
Flexible PTO policy
Unlimited opportunity for career growth, learning and company impact
Monthly lunch and learns
Take your coworker to lunch on us once a month
Company Kindle with unlimited books of your choosing
Stocked kitchen with drinks and snacks

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
We have discounts at a number of gyms around the River North area.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

- Free lunch with coworkers to learn and share from one another.
- Unlimited free books on Kindle for professional and personal development.
- Regularly hosted Lunch ’n Learns.

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