To oversee all enterprise marketing content initiatives, including content topics, editorial calendar, writing, cross-collaboration, content categorization and structure, development, distribution and measurement, to ensure topical and relevant customer engagement, brand consistency and a positive customer experience, with a strong connection to Cat’s enterprise social media efforts.

JOB RELATED STATISTICS:

Total Operating Expenses: $1,000,000

Personnel: 5 plus agency

JOB DUTIES:

• Collaborates across functions and silos to determine key content topics, then creates and delivers an effective content marketing strategy and editorial plan to meet the business objectives.

• Builds strong collaborative working relationships across various enterprise and dealer groups, specifically: business units, Corporate Public Affairs, Global Brand campaign team, sponsorship team and digital CX team.

• Drive integration of content programs with brand campaigns and sponsorships to drive brand advocacy and desired behavior.

• Manages all content and internal/external social media resources, including designers, writers and other agency personnel.

• Accountable for all Caterpillar Enterprise content marketing initiatives intended to drive traffic, engagement and leads, that ultimately deliver sales and customer retention.

• Leads and manages editorial strategy and calendar

• Develops editorial governance so content is consistent with brand voice, style and tone.

• Creates and establishes content organization and workflows

• Management and optimization of digital content hubs and all supporting social channels.

• Measurement and optimization of the program on a regular and ongoing basis.

• Craft enterprise content strategy aligned with short-term and long-term marketing goals.

• Manage and mentor a small team of content and social developers.

• Edit, proofread and improve writers’ posts

• Implement and use content management systems to analyze website traffic and user engagement metrics

• Manage content distribution to online channels and social media platforms to increase web traffic.

• Coordinate and collaborate with legal to ensure compliance (e.g. copyright and data protection, develop best practices)

• Stay up-to-date with industry developments and generate new ideas to draw audience’s attention

Qualifications

Basic Qualifications:

• Bachelor’s degree

• 7+ years content development and/or social media experience

Top Candidates Will Also Have:

• Capable writer with demonstrated writing experience.

• Deep understanding of content development and social media best practices with a proficiency in social media channels

• Experience working in a complex, matrixed and cross-collaborative organization with multiple stakeholders

• Ability to create content across a wide range of digital properties and growing a social audience

• Editorial mindset that seeks to understand what audiences consume and how to create it, optimizing the path to conversion

• Ability to articulate, analyze and present content and social media strategy and performance

• Experience with content publishing and social media listening and analytics tools

• Project management and focus on the delivery of results in the form of engagement, leads and sales.

• Excellent interpersonal skills are required in order to deal with sensitive issues, develop others, and persuade others inside and outside the department to take specific actions.

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Kyle Cline

Analytics Manager

PEOPLE-FIRST EXPERIENCE

Work in a setting that prioritizes people

Leading a team isn’t Cline’s only duty. “My most important leadership role is being a father,” he said, commending the parental leave policy that let him be with his newborn son. The human element extends to entities like the Caterpillar Foundation, which among other initiatives, provides support to disaster-impacted areas. “I’m proud to work for a company that prioritizes communities and their people,” Cline said.

Caterpillar makes me feel like they want me to stay and grow.

Shilpi Banerjee

Senior Software Engineering Manager

GROW EACH DAY

Advance in a development-minded environment

A 16-year company veteran, Banerjee hasn’t just logged serious time with the company — but mileage, too. From navigating M&As in Japan and tackling new product introduction in China and Singapore, to spearheading digital efforts in India, the technologist has grown immensely since starting as an IT analyst. “At Caterpillar, there are myriad opportunities to explore your potential and grow your career globally,” Banerjee said.

Leaders appreciate initiative, enthusiasm, flexibility and the drive to get things done.

Jenny Thompson

Digital Product Manager

Real World Impact

Digital Solutions That Power the Bottom Line

Digital Product Manager Jenny Thompson sees connectivity as a cornerstone of great service. “Our digital services empower customers to improve their efficiency, productivity, profitability and sustainability — directly powering their bottom line,” Thompson said. To transform its customers’ operations, Caterpillar develops digital solutions that combine its many strengths: asset and service data, engineering and robust analytics. “These tools give customers insights about their operations and recommendations for their fleets that are more tailored than ever before,” Thompson said.

Caterpillar was an early adopter of connectivity and the value that data can bring. We want our customers to be successful, and these technologies are important enablers for that success.