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Content Marketing Specialist

| Chicago

SpotHero is seeking a Content Marketing Specialist to join our growing B2B Marketing team! We’re looking for a strong, self-motivated writer with experience crafting both short- and long-form copy for multi-touch marketing campaigns. You’d be responsible for creating content and campaigns from start to finish: from identifying topics for and writing engaging long-form content for lead gen/nurture to promoting those assets through social media, email, events, and other channels. You’ll also apply your expertise to sales materials like slick sheets and sales decks. If you’re a creative, collaborative writer who’s ready to help position SpotHero as a mobility industry leader while enabling the acquisition of new clients and partners, then this is the role for you!

Who we are: SpotHero is a fast-growing market leader disrupting the mobility space. Drivers across the nation use the SpotHero mobile app, website, and connected car integrations to reserve convenient, affordable parking. Parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace.

What will you do?

  • Write long-form content for lead generation and lead nurture (ebooks, whitepapers, infographics) to be used in marketing automation campaigns.
  • Create sales enablement materials, including decks, one-sheeters, and other materials, as needed.
  • Source and write case studies, client stories, and testimonials.
  • Campaign copy for B2B, Marketing, and other non consumer facing audiences.
  • Secure and create content for conferences, including presentations and panels.
  • Manage event coordination and conference logistics.
  • Identify and evaluate advertising and promotional opportunities.
  • Lead social media promotion for events, press, and publication.
  • Write monthly articles for parking trades.
  • Write copy for consumer transactional email campaigns.

You are:

  • Proactive. You are inspired by taking initiative, developing new strategies, and thinking about what’s next.
  • A strong writer. People have always said you could be a writer, and you are confident and effective in written communication.
  • Detail-oriented. You will be trusted with one of SpotHero’s most delicate relationships -will need to check your work, and check it again.
  • A creative thinker. There is no right way to do this job, you like thinking outside the box and come up with innovative solutions.

What you bring:

  • 3-5 years relevant experience working on a B2B technology solution required
  • Experience with B2C marketing preferred
  • Experience with WordPress required, CSS/HTML experience preferred
  • Extremely strong writing skills—you’ll be drafting and editing a lot of content. Journalism background a plus (we’ll be asking for writing samples)
  • Proven ability to meet strict deadlines

What we are offering:

  • Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited potential for growth.
  • Excellent benefits – We cover up to 90% of Medical Premiums, 50% of Dental & Vision Premiums, and offer company sponsored Life Insurance.
  • Flexible PTO policy, generous parental leave, 401k retirement savings plan, and great work/life balance – We value and support each individual team member.
  • Fun perks like snacks, catered lunches, happy hours, wellness programs, and SpotHero swag.
  • Annual parking stipend (duh – we help people park!).
  • The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere.
  • A workplace recognized as the Best Consumer Web Company by Built in Chicago, Top Company Culture by Entrepreneur, a Top Workplace by Chicago Tribune, and one of Chicago’s Best Places to Work for Women Under 35 by Crain’s Chicago Business.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • Oracle ResponsysEmail


Our brand new, custom built office is located in the heart of the Loop, close to the Brown, Orange, Pink, Purple, and Red Lines.

What are SpotHero Perks + Benefits

Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within

Additional Perks + Benefits

Fantastic Eats - Take a break and enjoy some grub with the team, catered weekly from your favorite Chicago spots. For a midday pick me up, choose from our endless variety of snacks or our cold brew on tap. • Team Events - From WhirlyBall and ice skating to rooftop happy hours and spontaneous ice cream parties - we're always looking for new ways to have fun together! • Casual Work Environment - Be comfortable while you work. Take a nap if you need it or squeeze in a few yoga poses between meetings. • Employee Wellness Program. We encourage work/life balance through financial wellness talks, meditation sessions, and mind & body nutrition education. Plus, we encourage our team to get out and give back to our local community. • Professional Development. We support personal and professional development through mentorship programs, diversity & inclusion trainings, and learning how to work with one another based on our personality types.

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