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CONTENT MARKETING SPECIALIST

| Chicago

We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
 

CONTENT MARKETING SPECIALIST

 

ABOUT THE ROLE

 

We’re looking for a skilled writer but also someone who can produce and publish internal and external digital content (think blogs, social media, SEO-focused content, internal/external newsletters, email campaigns, etc.). The ideal candidate knows how to draw an audience and drive action, understands the nuances of writing content for a variety of formats and channels, and can quickly adapt to the Centro voice and tone. We’re looking for a creator extraordinaire who is a seller and solutionist, a trend-watcher or better yet - a trendsetter—a pragmatist, a self-starter, and a storyteller. This individual will report to the Content Marketing Manager.
 

ABOUT THE TEAM

 

The Marketing team at Centro collaborates across-teams with the sales, customer success, media operations, product and executive management teams, events, and supports a number of key functions in delivering differentiated messaging and positioning across several business lines. We help the marketplace better understand the value of working with Centro by providing them with usable, relevant content and industry-focused events; we provide input based on market intelligence to the product team in order to set development priorities; and we help our client-facing teams better understand their target prospects, delivering marketing support grounded in achieving desired revenue outcomes.

CORE RESPONSIBILITIES

 

  • Brainstorm, create and transform ideas into stories for all types of marketing materials including: blog posts, emails, landing pages, sales collateral, presentation decks, newsletters, videos, social media and event materials.
  • Collaborate closely with Event Marketing, Media Innovations and Technology, Product Marketing, Sales, and other internal subject matter experts to tell the brand story to our customer segments.
  • Continually innovate, identifying new and more enticing ways to tell and share the Centro story.
  • Research and write on a wide-range of topics in the digital advertising industry.
  • Ensure content is consistent and on-brand (style, tone of voice, personality) and optimized for search, social and across all channels (i.e., mobile, video, email etc.).  The ability to create SEO driven copy is essential to success in content marketing and this position.
  • Be the arbiter of best practices in grammar, writing, and style.
  • Manage an editorial/social media calendar consistently meeting dates and deliverables on a daily/weekly basis.
  • Ability to work out of design templates to edit/resize photos and/or create and build social media tiles.

 

QUALIFICATIONS

 

  • Minimum of 3-5 years of copywriting experience at an agency or in a marketing department
  • Bachelor's degree in English or Journalism or related equivalent experience
  • An understanding of SEO-driven content and the ability to create it
  • Ability to operate in a fast-paced environment  
  • Intermediate knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
  • Experience creating content for digital, mobile, social, and video
  • Experience marketing to marketers/agencies, or B2B
  • Team player with a positive attitude who enjoys collaborating with a high-performing group
  • Strong collaborator with ability to work across various departments and teams to create results
  • Positive, open, curious, and self-motivated individual 
  • Operates with low ego and shows a willingness to jump in and help where needed

 

Please submit 1-2 writing samples or add your web portfolio URL to the designated line item upon applying for this role.

 

 

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Maria DBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

An Insider's view of Centro

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my teams work will still be done on time. Centro is giving me the opportunity to live the best life I can.

Matt Klaers

Manager, Financial Reporting

How do you empower your team to be more creative?

There’s an incredible balance of freedom, drive, and fun that I’ve only experienced at Centro. On an engineering team retreat this summer, the plan was to code from 10 AM – 2 PM on a fun team-based competition and then go outside to enjoy the day. The team would not stop coding until 10 PM! Of course, this was followed by 6 hours of karaoke.

Mike

VP, software engineering

What are Centro Perks + Benefits

Centro Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s not just about the free snacks and onsite yoga (although they help)—it’s about making sure Centrons feel happy, healthy and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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