Content Marketing Specialist
About AccuLynx
AccuLynx is a fast-growing SaaS provider of CRM/project management software for roofing contractors. With more than 10 years in the business and impressive year-over-year revenue growth, we have quickly established ourselves as the leading software product in this multi-billion dollar industry.
Position Overview
We are looking to add a Content Marketing Specialist to our growing marketing team. This position will be responsible for producing high-quality marketing assets used to drive lead generation and advance our position in the roofing software marketplace.
The Content Marketing Specialist will act as our lead copywriter, crafting engaging content for both online and offline channels, ranging from promotional to educational to highly technical. This role requires a proven track record of producing high performing marketing content in a B2B SaaS environment.
The role is based in our downtown Chicago office and will report to the Director of Marketing.
What You Will Do:
Develop marketing assets and communications that help differentiate our product and educate our target audience on the value of our software
Act as lead copywriter for all marketing messaging including email, website, landing pages, case studies, infographics, industry reports, white papers, eBooks, blogs, press releases, etc.
Write succinct, punchy copy and attention-grabbing headlines with a marketing mindset
Distill technical documentation into short, easy-to-understand feature/benefit messaging
Obsess over every word of your copy, knowing each plays an integral role in telling our story and driving prospects to take action
Edit content with a keen eye and exemplary attention to detail
Perform industry research and talk to customers to understand how to speak to our target audience
Stay on top of industry news to inform editorial calendar
Manage content roadmap
Brainstorm visual ideas to enhance communications and clearly convey message
Your Qualifications:
3-7 years of professional marketing or copywriting experience
Must have existing body of written work (writing samples required)
- Prior professional working experience in a B2B SaaS environment required
Outstanding project management skills
Extremely high attention to detail with exceptional grammar and spelling
Ability to set priorities, meet deadlines, and work independently
Ability to turn basic topics or ideas into compelling stories
Ability to take feedback and revise work when necessary
Bachelor’s degree in Marketing, Communications, Journalism, English or relevant field
Some of Our Benefits:
Competitive salary commensurate with experience
Generous medical, dental and vision care coverage
401K retirement plan with company match
Generous paid time off policy
Casual dress code
Free snacks and drinks
Gym membership
Downtown office location close to public transportation
Position is based in Chicago, IL, and full-time remote work is not an option at this time. Applicants must be able to work legally within the United States, and we currently do not offer H1B Visa sponsorship. Please, no 3rd party inquiries.