Rewards Network is looking for a CRM Analyst who will work within the Marketing department to produce data and insights required to make strategic decisions for our clients. In this role, you will define data requirements and build the reporting infrastructure to accelerate growth and improve productivity. The focus of this work will be designing and executing strategic reporting initiatives as well as providing operational and analytical support for high-growth marketing and sales segments.

In this role, you'll get to:

Work with marketing and sales to define and execute projects, campaigns, and programs

Improve quality of leads and performance of the sales organization through data insights

Work cross-functionally across departments to ensure alignment on data and measurement

Utilize and manage marketing data resources and support governance of sales data resources

Understand industry best practices of lead generation and sales cycle, focused on data structure, market segmentation, and reporting and analysis

Build a strong internal network of experts and resources that can help drive effective change

Responsibilities

Essential duties and responsibilities include the following.

Manage technical aspects of key sales and marketing systems (CRM, marketing automation, etc.) used to generate, distribute and report on leads

Establish and maintain scalable processes that ensure best practices in campaign and lead management

Create and maintain metrics reports on marketing and sales activities, as well as effectiveness and business impact

Monitor and maintain data quality within the marketing database, including list creation

Evaluate new technologies and add-on applications to improve and optimize marketing team performance and measurement

Compile, analyze, report and interpret data to support key sales data metrics

Engage in data cleansing activities to ensure that marketing and sales data is consistent and accurate for management reporting

Monitor campaigns to optimize performance based on industry best practices

Develop robust KPIs and scorecards for marketing performance monitoring

Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

Qualifications

Bachelor’s degree in quantitative or hands-on data field

2+ years of experience in analysis for sales operations/enablement or direct/database marketing

Expertise with Excel (VBA not required)

· Proficiency with Salesforce

· Proficiency with data, business intelligence, and data visualization tools a strong plus

· Experience with marketing automation or email platforms (ex. ExactTarget) a plus

Ability to organize, multi‐task, work independently on several projects and meet deadlines

Critical thinking and attention to detail; able to interpret data, extract insights, and solve problems

#LI-JT1

We connect diners to fantastic restaurant experiences by offering unique card-linked offers thanks to our ability to leverage advanced technology and powerful data analytics, while simultaneously providing value to our strategic partners' overall loyalty programs.

We work alongside our restaurant partners every day, sharing in the ebbs and flows of their business while helping them achieve their dreams. We provide marketing and financing that work with their business and are truly pay-for-performance. We help them increase revenue, traffic, and customer engagement. Importantly, our services do not require the merchant to discount or give away their products.

Even more, we enhance our partners' loyalty programs by offering a turn-key, scalable dining rewards program that is right for their business model and leverages their unique brand to help increase the value proposition for their customers.

Finally, we connect our millions of members to our participating restaurants, allowing them to earn the rewards they desire when dining out.

Rewards Network is an Equal Opportunity Employer (EOE). We encourage and strongly support workplace diversity.