CRM & Marketing Automation Specialist
Ready to thrive in the next step on your career journey?
West Monroe Partners is looking for a CRM & Marketing Automation Specialist to join our growing team. This position will work closely with members of the Marketing, Business Development, IT, and Leadership teams to manage our marketing automation systems, working to drive growth through engaging our clients and prospects via email campaigns. This position will manage day-to-day activities associated with our Salesforce and Pardot tools as they support marketing campaigns, and ongoing optimization, and brand awareness.
We are looking for someone passionate about discovering and acting on business insights, and someone that brings creative energy and new ideas to the table, understands the value of ROI and how to measure the impact of marketing.
Responsibilities:
- Manage day-to-day aspects of Pardot, our marketing automation tool, including developing targeted lists, creating and executing all email programs, including lead nurturing and campaign-based drip campaigns.
- Understand and analyze campaign data and performance in Pardot, delivering actionable insights and recommendations to continuously improve campaigns using CRM, MAP, and Google Analytics.
- Manage day-to-day marketing aspects of Salesforce, our CRM system, including contact intelligence, report and dashboard creation, and client and prospect segmentation.
- Execute internal sales competitions in Salesforce with minimal oversight to drive continued adoption and data excellence, ensuring the goals of the competition align with strategic business initiatives.
- Partner closely with other marketers to integrate reporting metrics and insights into larger internal reporting needs, delivering a perspective that helps drive action and channel/messaging optimization.
- Support business development and strategic initiatives through reporting, analyzing pipeline trends and working with leaders across the firm to meet and exceed sales goals.
Qualifications:
- Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) required
- 2-5 years of integrated B2B marketing experience supporting the following functions: sales and marketing
- 1-3 years of experience with marketing automation tools, Pardot and Salesforce preferred
- Comfortable with email production tools and familiar with critical email marketing concepts such as dynamic content, campaign development Pardot Engagement Studio, email deliverability best practices, and email performance KPIs.
- Ability to manage and prioritize multiple projects from inception to completion and incoming priorities from various teams, including executive leadership
- Experience with generating and analyzing reports from Salesforce
- Ability to report on sales insights to executive leadership team
- Thorough with testing, proofing, organizing, and analyzing data, and is meticulous with details
- Strong writing, editing, and presentation skills
- Experience working under tight deadlines and a fast-paced environment
- Adaptable and ambitious, taking on new projects with enthusiasm
- Ability to work both independently and within a team environment
- Very organized and able to manage their time, business relationships, schedule multiple meetings, and stay on top of multiple communications
Ready to get started? Join our team and make an impact.
At West Monroe, our people are our business.
We pride ourselves on bringing a different mindset to consulting—and that takes a different approach: highly collaborative, flexible, and tenacious.
Our people-first culture is core to our identity. It’s something we care about, and something we strive to enrich and preserve. No hierarchies. No siloes. No egos. Just smart ideas, unique perspectives, and the drive to make an impact for our clients.
We also know that the best outcomes for both our people and our clients result from including diverse perspectives at the table. That’s why inclusion & diversity is one of our core values.
Every day our clients rely on us to help them tackle their greatest challenges, by strategically deploying technology through a business-focused and industry-specific lens. We bring together both the right knowledge and the right approach, so that they can capitalize on opportunities and deliver real results. That takes the right team. And that’s where you come in.
West Monroe Partners is an Equal Employment Opportunity Employer
We believe in treating each employee and applicant for employment fairly and with dignity. We base our employment decisions on merit, experience, and potential, without regard to race, color, national origin, sex, sexual orientation, gender identity, marital status, age, religion, disability, veteran status, or any other characteristic prohibited by federal, state or local law. To learn more about inclusion and diversity at West Monroe, visit www.westmonroe.com/inclusion.