Customer Lifecycle Marketing Sr Manager

| Chicago | Hybrid
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Avant is dedicated to building premier digital banking solutions for the middle class through a combination of technology, analytics and superior customer service. Since 2012, Avant has connected over 1.5 million customers to over $7.5 billion in loans and 800,000 credit cards. A high growth financial technology company, Avant has been featured in The Wall Street Journal, The New York Times, TechCrunch, Fortune, Bloomberg, and has raised over $600 million of equity capital. Visit www.avant.com for more information.


Let’s get to business! We are growing and looking to add a Customer Lifecycle Marketing Manager to our Growth & Brand Marketing team. Reporting to the Sr Director of Growth & Brand Marketing, this role will drive the retention, engagement, cross-sell, up-sell and down-sell marketing strategy and tactics for Avant’s growing product portfolio. Our ideal candidate will lead and build a team of lifecycle marketers focused on maximizing the value of the portfolio, driving business growth. This role will provide strategic direction on our approach to personalization and segmentation, leveraging Customer Data Platform (CDP). This position will work with cross-functional teams consisting of Product, Creative Services, Tech, Business Development, Risk, Operations, Compliance, Legal and more. The candidate must have strong relationship-building skills and a proven track record in growth/performance and brand marketing. Do you want to help a rapidly ascending FinTech company drive its next phase of growth? If so, Avant is looking for you!

What you do at Avant:

  • Lead customer lifecycle marketing team focused on building multi-channel campaigns and programs focused on customer retention, engagement, and loyalty
  • Develop and implement retention, engagement, and loyalty marketing campaigns using a marketing automation platform to drive conversion and growth 
  • Identify and establish customer segments, developing campaign strategies, building project plans, managing the creative development process, campaign programming, and testing/experimentation
  • Work with Marketing Analytics & Insights team to define any new requirements to ensure the right data is available for personalized, relevant, and real-time customer lifecycle marketing campaigns
  • Engage with internal Marketing Analytics & Insights team and market intelligence agencies on research and consumer insights to inform and support customer lifecycle marketing strategy and tactics
  • Monitor and report performance of customer lifecycle marketing campaigns and programs (segments, offer, frequency, promotions, messaging, creative, deliverability, open rates, click-through rates, and conversion)
  • Generate data-driven hypotheses that inform strategies to improve customer campaigns across customer journey touchpoints
  • Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam marks
  • Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted
  • Partner with Brand & Creative Services teams to adhere to brand standards and improve customer lifecycle campaigns 
  • Manage relationships with internal stakeholders and external partners to drive planning and execution of lifecycle marketing campaigns and programs, as well as holding stakeholders and partners accountable for deliverables and KPIs
  • Ensure best practices, techniques and new opportunities are shared and implemented across the Marketing organization 
  • Coach, develop and train high-performing team
  • Other duties and responsibilities may be assigned as necessary 

Why you are a fit for Avant:

  • Bachelor’s Degree or equivalent
  • 5+ years of professional experience in a Marketing or Business function (i.e. strategy, planning, operations)
  • 3+ years experience in retention marketing, customer engagement, lifecycle, in multi-product financial services/fintech companies using email, SMS and direct mail
  • CRM and database management experience 
  • 3+ years managing a team of marketers
  • Experience with multiple tools throughout the martech stack, including MAP, CDP, CMS, and workflow applications
  • Experience translating data into actionable strategies and tactics
  • Experience building lifecycle programs and campaigns with testing and experimentation orientation to achieve goals and KPIs
  • Experience working with cross-functional teams to ideate, execute, and measure impact of customer retention, engagement, and lifecycle marketing campaigns and features to improve CX and drive growth
  • Ability to pivot quickly and seamlessly between strategy and tactical execution
  • Demonstrated creative and unconventional approaches to customer lifecycle/CRM marketing
  • Experience gathering and interpreting business requirements and working on projects end-to-end
  • Rapid learner who thrives in a fast-paced, high-growth environment
  • Eager to improve processes and automation
  • Have a strong process & analytical mindset; detail-oriented
  • Not afraid to try new things – driven to constantly improve results
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve
  • Unimpeachable integrity 
  • Exceptional communication, interpersonal, and organization skills with the ability to adjust between taking a collaborative, consultative or influential approach with internal and external stakeholders
  • Demonstrated strength in process/project management - ability to manage multiple priorities while maintaining a positive attitude 

Other Desirable Skills:

  • Creative development and production experience 
  • Financial-services/Fintech experience
  • Knowledge and impact of industry regulations and compliance including TCPA, UUDAP, GDPR & CCPA
  • Experience with Excel, SQL, Looker or other visualization tools 
  • Experience with Adobe suite, Heap, Telium, Oracle Responsys, Braze, Segment, Google Analytics 

Check out our Avant Blog!


Why Avant is a fit for you:


At Avant, we believe our values make a difference:

We value, support, and help each other grow

We are committed to active inclusion and diversity

We are transparent and believe the best idea wins

We succeed when our customers succeed

We get sh!t done… responsibly

And we keep it fun!


We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.


Avant is an equal opportunity employer and individuals seeking employment are considered without regard to race, color, national origin, religion, sex (including pregnancy, sexual orientation or gender identity), age, disability or genetic information or any other factor protected by applicable federal, state or local law, regulation or ordinance.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • SwiftLanguages
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    • WordpressCMS
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Location

Located in the Merchandise Mart just off Chicago's scenic riverwalk, we're surrounded by trendy restaurants, a thriving startup community, and easy access to public transportation.

An Insider's view of Avant

Margaret, smiling in a grey jacket and black top with a gold necklace

What’s the vibe like in the office?

The diversity of characteristics that make up our team is what makes Avant great. We proactively explore ways to play to the strengths and uniqueness of our culture and stay connected whether Avantees are in person or remote. We are working hard to preserve the key elements of our culture — which are centered around relationships — as we scale.
Margaret, smiling in a grey jacket and black top with a gold necklace

Margaret

Chief Operating Officer
Sharity, smiling with her arms crossed, wearing a white top and black jacket

What does your typical day look like?

It starts with reviewing my project prioritization list to determine whether anything should be modified (Legal follows the agile methodology for project management). Then I usually spend my day meeting with business and risk partners where I act as a strategic legal partner. From there, I take the necessary action to address and clear my list.
Sharity, smiling with her arms crossed, wearing a white top and black jacket

Sharity

Senior Manager, Legal
Dave, smiling at the camera in a suit

How has your career grown since starting at the company?

As soon as I started, it was clear that I had the ability to make a difference at the company. My feedback was taken seriously and resulted in multiple different operational changes even though I was in an entry level position. I’ve now been with Avant for more than 9.5 years, and in that time I’ve held more than seven different roles.
Dave, smiling at the camera in a suit

Dave

Director, Compliance Advisory
Amanda, smiling at the camera in a white top

What is your vision for the company?

Put simply, our focus is on moving financial lives forward. We do this by offering credit products designed to be within reach for the millions of Americans with non-prime credit. These individuals have historically been underserved and don’t have a lot of options, but we want to change that.
Amanda, smiling at the camera in a white top

Amanda

Chief Marketing Officer
Pritam, smiling at the camera in a light-colored buttondown shirt

How would you describe the company’s work-life balance?

Avant has a deeply ingrained culture of understanding and empathy towards parents. We all wear multiple hats, and Avant respects that being a parent is one of the most critical roles we can play. From flexible hours to managers encouraging parents to attend their child’s school events, Avantees are encouraged to prioritize their duties as parents.
Pritam, smiling at the camera in a light-colored buttondown shirt

Pritam

Senior Manager, Product Management

What are Avant Perks + Benefits

Avant Benefits Overview

We offer group Medical, Dental, and Vision coverage, generous parental leave, commuter benefits, and unlimited vacation time. We have a gym on site at our Chicago office and other great perks like a fully-stocked kitchen with beer on tap, casual dress code, a newly-remodeled office on the Chicago River, and company happy hours.

Culture
Volunteer in local community
We love being in Chicago! We'll run donation drives for local schools, pack lunches for city shelters, host events for young people interested in fintech, and whatever else comes up!
Partners with nonprofits
In 2022, Avant engaged with the community by mentoring underrepresented students and demystifying STEM careers, providing school supplies to children in foster care and cleaning up local parks
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Our remote work program includes work from home and the option for most employees to work remotely as needed.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Avant's adoption assistance plan provides reimbursement of adoption-related expenses for up to $5,000 per adoption, for up to two adoptions.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
In-office Avantees receive a meal stipend for $10/day meal delivery right to our kitchen.
Free snacks and drinks
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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