Customer Marketing Manager

| Chicago

FourKites is the fastest-growing predictive supply chain visibility platform, delivering real-time visibility and predictive analytics for the broadest network of Fortune 500 companies and third-party logistics firms. Using a proprietary algorithm to calculate shipment arrival times, FourKites enables customers to lower operating costs, improve on-time performance, and strengthen end-customer relationships.

We are hiring a Customer Marketing Manager. This role plays a critical part in ensuring our customers are happy – happy enough to be advocates of FourKites. The Customer Marketing Manager drives customer delight and engagement through various channels, including email and other digital channels, as well as physical events. This data-savvy, creative, personable marketer works with Sales, Customer Success, Product, and other internal teams to deliver compelling programs and is measured by increasing customer advocacy, identifying opportunities for upsell, and increasing loyalty and retention.

Key responsibilities:

  • Build and manage customer engagement and communication programs, such as in-person/virtual events, workshops, awards programs, onboarding and ongoing nurture campaigns
  • Help determine the content and programming for FourKites’s Customer Advisory Board meetings and annual conference
  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Manage the program to secure key customers for case studies, speaking opportunities, etc.
  • Help marketing and sales meet business objectives through customer advocacy initiatives
  • Compose and send customer emails
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Manage a library of up-to-date customer success stories
  • Develop a customer lifecycle program and work with other marketing team members to implement 

Additional qualities:

  • Strong passion for serving and understanding customers
  • Interpersonal skills to help them nurture customer relationships and work with cross-functional teams
  • Strong communicator
  • Creative marketing mindset
  • Data-driven and able to use analytical skills to measure ROI of customer engagement efforts
  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

Experience:

  • Previous Customer Service, Customer Success, or Account Management experience
  • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Ability to write effective copy is a necessity
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Bachelor’s degree with emphasis on communications, marketing, or business preferred

FourKites is the fastest-growing predictive supply chain platform, backed by top-tier VC firms in Silicon Valley, Boston and Chicago, delivering real-time visibility and execution for Fortune 500 companies and third-party logistics firms. Using a proprietary algorithm to calculate shipment arrival times, FourKites enables customers to lower operating costs, improve on-time performance, and strengthen end-customer relationships. With a network of more than four million GPS/ELD devices, FourKites covers all modes including ocean, rail, parcel and over-the-road. The platform is optimized for mobile and equipped with market-leading end-to-end security. We look for smart, agile, creative team players who are ready to roll up their sleeves and deliver for our customers.

**If you cannot successfully complete the application process through the FourKites website because of the education field, please send your resume and a brief message to [email protected]

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Technology we use

  • Engineering
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SQLiteDatabases

Location

Modern office space with panoramic views of downtown Chicago. Located in the Ogilvie Transportation Building, that's connected to all of downtown!

An Insider's view of FourKites, Inc.

What are some social events your company does?

The team at FourKites makes sure to take time to get a little competitive. Happy hour at SPiN allowed the teams to bond over snacks, libations and some fierce ping pong skills.

Amanda

Talent Manager

What projects are you most excited about?

We are working on a project to add functionality to our platform that will increase our customer’s visibility and add flexibility to our integrations. This has required collaboration between multiple departments to ensure that the scoping of the multiple product enhancement tickets are detailed and address the problems of all stakeholders.

Ashley

Manager, Carrier Operations

How has your career grown since starting at the company?

I started with FourKites as executive admin support & office manager. Several months into the role, I discussed growth opportunities with my manager and expressed an interest in moving into the HR function. The company supported my growth by sponsoring my SHRM certification and at my 1yr anniversary, I officially transitioned into a HR role!

Sara

HR Manager & Office Manager

What are FourKites, Inc. Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
FourKites has the "Fun Committee" to help create new happy hour ideas, spirit weeks, summer and winter parties, new swag ideas and co-ed sports teams.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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