Customer Marketing Manager

| Chicago

Fourkites Marketing team is looking for our first ever, Customer Marketing Manager. This key player will play a critical part in ensuring that our customers are happy and will be advocates of our solution. Our Customer Marketing Manager will drive customer engagement through various digital channels, as well as physical events. This data-savvy and creative marketer will work cross functionally with Sales, Customer Success, Product, and other internal teams to deliver compelling customer marketing programs and is measured by increasing customer advocacy, identifying opportunities for upsell, and increasing loyalty and retention.

Key responsibilities:

  • Plan, execute and measure the ROI of customer marketing programs and compile reporting metrics for each specific program
  • Develop integrated marketing campaigns targeting our customers that will result in increased pipeline as well as brand loyalty across all market segments
  • Execute marketing programs and activities including in-person/virtual events, workshops, awards programs, onboarding and ongoing nurture campaigns
  • Assess and identify the appropriate marketing activities to achieve target marketing contribution goals (MQL/SQL and pipeline contribution as it relates to account expansion) and customer retention goals
  • Help determine the content and programming for FourKites’s Customer Advisory Board meetings and annual conference
  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Connect with customers to ensure continued education and success throughout the relationship lifecycle
  • Manage the customer advocacy program to secure key customers for case studies, speaking opportunities; while continually recruiting new customer advocates
  • Compose and send customer emails
  • Manage a library of up-to-date customer success stories
  • Develop and implement a customer lifecycle program


  • Proven experience in marketing and a history of achieving pipeline goals
  • Ability to build strategic marketing campaigns and clearly tie program execution and pipeline metrics to our strategy
  • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
  • Ability to write effective copy is a necessity
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Bachelor’s degree with emphasis on communications, marketing, or business preferred

Personal qualities:

  • Strong passion for serving and understanding customers
  • Interpersonal skills to help them nurture customer relationships and work with cross-functional teams
  • Strong communicator
  • Creative marketing mindset
  • Data-driven and able to use analytical skills to measure ROI of customer engagement efforts
  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

FourKites is the fastest-growing predictive supply chain platform, backed by top-tier VC firms in Silicon Valley, Boston and Chicago, delivering real-time visibility and execution for Fortune 500 companies and third-party logistics firms. Using a proprietary algorithm to calculate shipment arrival times, FourKites enables customers to lower operating costs, improve on-time performance, and strengthen end-customer relationships. With a network of more than four million GPS/ELD devices, FourKites covers all modes including ocean, rail, parcel and over-the-road. The platform is optimized for mobile and equipped with market-leading end-to-end security. We look for smart, agile, creative team players who are ready to roll up their sleeves and deliver for our customers.

**If you cannot successfully complete the application process through the FourKites website because of the education field, please send your resume and a brief message to [email protected]

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Technology we use

  • Engineering
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SQLiteDatabases


Modern office space with panoramic views of downtown Chicago. Located in the Ogilvie Transportation Building, that's connected to all of downtown!

An Insider's view of FourKites, Inc.

What are some social events your company does?

The team at FourKites makes sure to take time to get a little competitive. Happy hour at SPiN allowed the teams to bond over snacks, libations and some fierce ping pong skills.


Talent Manager

What projects are you most excited about?

We are working on a project to add functionality to our platform that will increase our customer’s visibility and add flexibility to our integrations. This has required collaboration between multiple departments to ensure that the scoping of the multiple product enhancement tickets are detailed and address the problems of all stakeholders.


Manager, Carrier Operations

How has your career grown since starting at the company?

I started with FourKites as executive admin support & office manager. Several months into the role, I discussed growth opportunities with my manager and expressed an interest in moving into the HR function. The company supported my growth by sponsoring my SHRM certification and at my 1yr anniversary, I officially transitioned into a HR role!


HR Manager & Office Manager

What are FourKites, Inc. Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
FourKites has the "Fun Committee" to help create new happy hour ideas, spirit weeks, summer and winter parties, new swag ideas and co-ed sports teams.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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