Company Description

Yello’s talent acquisition software enables companies to humanize the candidate experience by providing unprecedented speed and transparency throughout the candidate journey. Founded in 2008, Yello supports hundreds of organizations globally by serving as a key strategic partner in optimizing recruiting operations and talent relationship management.  

In 2017, Yello closed a series C funding round of $31 million and continues to grow quickly. We’re looking to hire people who believe nothing is impossible, love to learn and be curious, can be accountable for success, always enjoy the journey and will own their personality. If this is you, come grow your career with Yello.

About The Role

Yello is looking for a passionate, proactive leader to join our Marketing Department. This person will lead our demand generation efforts to bring quality leads and new customers to Yello.

The Demand Generation Expert will be responsible for the overall execution and strategy of our demand generation process. This individual will partner closely with Marketing and Sales to successfully generate and nurture leads. This is an opportunity to manage a critical function and generate pipeline.

The Demand Generation Expert must be passionate about analyzing data and digging into performance metrics.

How You'll Make An Impact

Owns campaign strategy across channels to fill the top of the funnel, nurture leads through the buyer’s journey and support our Sales team. This role acts as the primary authority on marketing campaigns, campaign performance and sales enablement, connecting marketing with sales and building trust with customers.

• Generate net new leads through outbound campaigns including: direct mail, email, customer marketing, company webinars, partner webinars, sponsored webinars and advertising
• Develop and manage an Account Based Marketing (ABM) program, including playbooks for our account management and sales development representatives (SDRs)
• Work with marketing operations to set goals and determine which campaigns are effective
• Communicate with various stakeholders about campaign schedules, results and potential roadblocks
• Work with the customer account management team to develop programs that support and engage customers
• Work with product marketing/management to create and execute product roadmap and product launch campaigns

Metrics and KPIs

• Achieve quarterly lead and opportunity targets
• Oversee daily activities performed by the SDR team, driving and motivating each member toward expected monthly and quarterly goals
• Monitor KPIs including number of activities (leads generated, conversations held, sales activities) to ensure a strong ROI and help SDRs stay focused and maximize performance
• Partner with Sales to monitor and refine sales lead processes and metrics, providing ongoing deep-dive analysis of performance indicators to optimize productivity and pipeline development
• Ensure effective use of Salesforce.com & tracking dashboards

What We're Looking For

• Bachelor’s degree is preferred
• 4+ years of lead/demand generation and managing campaigns
• 2+ years of technology experience is preferred
• Knowledge of marketing automation software (Engagio, Outreach.io, Marketo, Salesforce, Unbounce) a plus
• Excellent oral communication and interpersonal skills
• Must be able to drive pipeline growth and achieve team goals

Additional Information

We are the trailblazers in our space and we continually strive to learn and grow, but there is always time to celebrate a colleague's birthday or a recent success. We dress casually, have one of the best views in the city and the whole team sports Apple laptops. Our CEO Jason Weingarten and President Dan Bartfield always have their office doors open. And with opportunities for professional advancement, medical, dental and vision insurance, and a 401K match – Yello has you covered.

• Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
• Candidates local to Chicago are preferred.
• You must be authorized to work in the United States.
• Must be able to sit or stand for continuous periods of time
• This role frequently communicates/interacts with individuals, must have strong written and oral communication skills
• Yello reserves the right to assign or reassign the responsibilities and requirements to this job at any time