Demand Generation Manager at Yello

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Company Description

We’ve all had a recruiting experience that stands out, either because it was magical or ‘oh so horrible.’ 

The technology that recruiting teams use to find, connect with, and advance talent often shapes a candidate’s experience. Yello’s software enables employers to recruit effectively and efficiently. If it excites you to be a part of a team that helps some of the world’s largest brands connect with their talent, then come grow your career with Yello. 

Founded in 2008, Yello is a venture-backed talent acquisition software company that empowers Fortune 500 and fast-growing enterprise companies to find the best talent for their organizations. Our solutions help recruiters love their work — and helps people early in their careers find their dream job. 

~We believe in bringing our authentic selves to work. 
~We are hungry to learn and are forever curious.
~We do what’s right for our customers, leading with our expertise.
~We are proactive.
~And last but not least, we strive to start with empathy in all of our interactions. 

About The Role

The Demand Generation Manager will be responsible for the overall strategy, execution and measurement of demand generation. This individual will partner closely with Marketing and Sales to successfully generate and nurture leads, managing a critical function to generate pipeline. The Demand Generation Manager must be passionate about finding the best sources for leads, benefits -based messages that motivate action, following best practices and analyzing performance metrics for improvement. This role owns campaign strategy across channels to fill the top of the funnel, lead nurturing through the buyer’s journey and support of the sales team. This role acts as the primary authority on campaigns and the use of technology to drive results, including management of Marketo and other tools.  A close partnership with the sales team is critical.

How You'll Make An Impact

  • Generate net new leads through outbound campaigns including: direct mail, email, customer marketing, company webinars, partner webinars, sponsored webinars and advertising
  • Develop and manage an Account Based Marketing (ABM) program
  • Develop and manage lead scoring in alignment with the sales team
  • Develop and manage an accurate, efficient list management process
  • Set goals and measure results, both for specific campaigns and long-term results
  • Communicate with various stakeholders about campaign schedules, results and potential roadblocks
  • Develop programs that support and engage customers
  • Work with product marketing to create campaigns that aligns with go-to-market plans
  • Partner with operations team on Salesforce integration and manage Marketo technical consultants
    *** Metrics and KPIs ***
  • Achieve quarterly lead targets and support sales opportunity and revenue targets
  • Monitor KPIs including monthly leads, conversions to opportunities, leads tied to business closed and metrics for individual campaigns
  • Ensure effective use of Salesforce.com & tracking dashboards

What We're Looking For

  • 8+ years of lead/demand generation, managing campaigns and tracking metrics
  • Must be able to build a strategy, execute a plan and measure results
  • Deep understanding of demand generation, including presenting pain points/benefits, how to drive action, feeding the top of funnel and building digital relationships
  • Strong teamwork skills, including an understanding of how to partner with sales and product marketing
  • 2+ years of experience at a technology company is preferred
  • Knowledge of marketing automation software (Engagio, Outreach.io, Marketo, Salesforce, Unbounce) essential
  • Excellent writing, oral communication and interpersonal skills
  • Bachelor’s Degree in Marketing or equivalent experience 

Additional Information

  • Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
  • You must be authorized to work in the United States.
  • Must be able to sit or stand for continuous periods of time.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • FigmaDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

We're located in the Loop, a block from the Art Institute and Millennium Park. Our office offers panoramic 360 degree views of Chicago.

What are Yello Perks + Benefits

Yello Benefits Overview

Health
Wellness
Financial
Giving
We've got you covered!

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Yello has a number of committees and groups including the Flair committee as well as [email protected] and [email protected] (to name a few)
Daily stand up
Open door policy
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
[email protected] YelloPride YelloBrigade
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Company sponsored short-term disability insurance covers 100% of annual salary for up to 13 weeks.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Company sponsored life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Yello provides employees with a 401(k) matching plan managed by John Hancock. We match 3% of contributions with a 4-year vesting schedule.
Company Equity
Yello offers equity to employees at their 1 year anniversary.
Performance Bonus
Yello's performance bonus is an annual bonus of up to 10% of an employee's base salary. Payout is based on company and individual performance.
Match charitable contributions
While we don't match yet, we value giving back to causes that create a positive social impact. Through Percent Pledge, we help employees seamlessly give monthly to their favorite causes
Child Care & Parental Leave Benefits
Child Care Benefits
Acme Co. provides Subsidized child care.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Yello offers employees professional development opportunities like the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Yello hosts lunch and learn meetings twice per month.
Cross functional training encouraged
Promote from within
Time allotted for learning
Yello has a 'Learning Day' every 2 weeks on Friday to allow employees to set aside half a day for learning of any kind.
Online course subscriptions available

Additional Perks + Benefits

Yello sponsors office sports leagues and offers discounted memberships to Chicago Athletic Clubs and 55 Fit (right in the building!) • Yello is dedicated to supporting career progression through professional development opportunities, mentorship and continued education • Yello offers the benefit of a student loan repayment plan and a 529 plan through BenefitEd with an annual company match to help you or your family continue your financial health. Yello offers healthy catered lunches each week and 2 fully stocked kitchens with fresh fruit and snacks to keep you nourished.

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